WHO WE ARE

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to.
Finally, a drink to about. No sugar, no sweeteners, no worries.
DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform, and in 2025 will sell 40 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado and M&S.
We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.
We’ve just been named one of The Times’ Best Small Places to Work 2025!

REQUIREMENTS

We’re looking for someone who…

• Is excited to lead the DASH charge in the world of Forecourts and Convenience – we’ve developed fantastic proof of concept in Grocery on-the-go spaces, and are keen to quickly expand our reach across F&C
• Has 5+ years of experience in the FMCG forecourts and convenience sector, and can demonstrate a strong track record of launching products in key F&C customers. Ideally they’d already have a good network of key contacts that they can engage with from the start
• Has a strong “hunter mindset” – this role is very much about winning new business across this excitingly diverse channel
• Is incredibly relationship-minded – able to build relationships quickly and effectively. We want someone who is most comfortable when they are with customers, growing the brand
• Will deliver our ambitious sales plans, while demonstrating strong P&L management and accountability
• Is a confident negotiator, capable of securing strong JBPs and business plans to ensure DASH continues to grow rapidly and maximises its potential in food service
• Can think outside the box in identifying growth opportunities for DASH, and the skills and confidence to make them happen
• Is entrepreneurially minded, and will be comfortable operating in a fast-moving, dynamic environment
• Is excited to sell DASH’s fantastic range of healthy soft drinks: someone who believes that soft drinks free from sugar and sweetener is the way forward to a healthier society
• Can live the DASH values and contribute to our team culture in a positive way

Please refer the Job description for details