QUALIFICATION & SKILLS REQUIREMENTS

• Hands on, demonstratable experience managing campaigns across Paid Search (including Google Ads - Search & Shopping) and Paid Social (including Meta Ads Manager) platforms.
• Intermediate Microsoft Excel knowledge and skills
• Previous experience in a similar role (Agency or client-side)
• Smart, motivated, results-driven, and analytical individual
• Strong organisation and excellent copywriting skills
• Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• A confident and clear communicator, both in person and on the phone, and able to quickly build excellent working relationships with internal and external stakeholders
• Brilliant networking skills, and can confidently develop new relationships and connect people
• Creative and strategic thinking to identify opportunities, and challenge the status quo Training experience is beneficial, but not essential

• From a Strategy and Creation perspective, you’ll be required to:
• Plan and facilitate the setup of new paid media campaigns for clients and partners across English campaigns
• Support the Paid Media Manager/Paid Media Performance Director in the development of the paid media strategy
• Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s)
• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
• Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns
• Ad creation: oversee the creation of compelling ads for clients, considering tone and brand guidelines
• Analyse and use conversion tracking data to further optimise and develop campaigns
• Prepare analysis for client monthly and quarterly review meetings
• You will be expected to lead multi-market accounts and are therefore expected to work with the Analysts on the account to devise and oversee the strategy across all markets/accounts, ensuring learnings are shared across the team.

From an Optimisation and Development perspective, you’ll be required to:

• Ensure basic optimisation practices, i.e. Search Query Reports (SQR’s), audience / placement targeting, and Budget Health Checks are being carried out
• A/B Testing: Test ad copy / formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates
• Manage and support the PMM in the creation and development of roadmaps
• Ensure day-to-day operations are aligned with campaign strategies and commercial goals
• Ensure work is prioritised and implemented based on agreed deadlines

From a Client Interaction perspective, you’ll be required to:

• Understand the client’s brand as part of the brand immersion process
• Contribute to client weekly calls including updating roadmaps.
• Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing
• Have full transparency of daily client communication via a group client email address
• Respond to client requests/emails when applicable to your deliverables and priorities

From a Training & Mentoring perspective, you’ll be required to:

• Be on hand to answer questions and offer support to the Paid Media Executives and Paid Media Analysts on a daily basis
• Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments
• Contribute at least one blog post every six months
• Assist the Paid Media Manager and Paid Media Director in conducting research, audits and analysis for pitches, including the compilation of slides / presentations.