Senior Paid Media Buyer at Scale Army Careers

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

23 May, 26

Salary

4400.0

Posted On

22 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Meta Ads, Google Ads, LinkedIn Ads, X Ads, CTV, Offline Conversions, Custom Conversion Events, Conversion APIs, HubSpot Attribution, Self-Reported Attribution Models, Creative Strategy, Performance Marketing, Revenue Operations, Attribution Architecture, Campaign Management

Industry

Staffing and Recruiting

Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Role Intent Hi. We are already spending $50k USD/month. Your job is to get us comfortable bringing that to $150k USD/month. This is not a campaign execution role. This is not a dashboard-watching role. This is not an agency coordinator role. You are responsible for making paid acquisition work as a growth engine across multiple product lines. You will: Own paid performance strategy across Meta, Google, LinkedIn, Twitter, CTV, etc. Personally operate inside ad platforms Direct creative strategy alongside our in-house creative team Partner deeply with Marketing Ops and Sales Ops Optimize toward real business outcomes — not vanity metrics You report directly to the Head of Marketing. You are evaluated on: Cost per Marketing Qualified Lead (MQL) MQL meetings held Cost per MQL meeting held Pipeline quality If paid spend increases but revenue quality declines, that is considered failure. This Is Not a Typical Media Buying Role You will not: Sit inside Ads Manager optimizing buttons for the rest of your life Wait for agencies to tell you what to do Optimize toward CTRs or cheap leads You will: Think about revenue quality Challenge targeting and ICP assumptions Influence positioning, creative direction, and hiring Connect ad performance directly to sales outcomes Own results across the funnel This role sits between: Performance Marketing × Revenue Operations × Strategy Scope of Ownership You will own paid acquisition across 2–3 product lines, including: Meta Ads Google Ads LinkedIn Ads X Ads CTV You will: Personally manage campaigns initially Stabilize performance Hire and manage a junior paid media buyer ASAP Long-term, you move from operator → performance leader. How You’ll Actually Spend Your Time In a typical week, you might: Build and optimize campaigns inside Meta Ads Manager Analyze offline conversion data tied to real revenue outcomes Work with Marketing Ops to validate attribution accuracy Partner with Sales Ops to understand lead quality Brief the creative team on new testing angles Push back on messaging that attracts the wrong customers Identify wasted spend across channels Recommend budget reallocations across product lines You are expected to say things like: “We’re targeting the wrong ICP.” “This campaign generates leads but not revenue.” “The problem isn’t media — it’s positioning.” Judgment is part of the job. Core Responsibilities Paid Media Ownership Manage and optimize campaigns Own testing strategy and budget allocation Scale winning campaigns responsibly Eliminate underperforming spend quickly You own outcomes, not activity. Advanced Tracking & Attribution You must be fluent in: Offline conversions Custom conversion events Conversion APIs HubSpot attribution Self-reported attribution models We already have strong tracking infrastructure. Your job is to use it intelligently. If you cannot confidently operate offline conversion systems, this role is not a fit. We will quiz you. Creative Strategy Partnership You will work with: An exceptional in-house creative team A dedicated CRO / landing page team An AI engineering team capable of rapid creative production You are responsible for: Advising creative direction Designing testing frameworks Identifying winning messaging patterns Scaling creative learnings across channels You do not design ads. You direct what wins. Revenue & Funnel Collaboration You will work closely with: Marketing Operations Sales Operations Sales Leadership Marketing Leadership Your responsibility is ensuring: Paid traffic → Qualified pipeline → Meetings → Revenue Performance marketing does not stop at lead generation. What Success Looks Like First 90 Days Deep understanding of funnel economics Campaign ownership established Clear testing roadmap in place Attribution trusted across teams Early efficiency improvements visible 6–12 Months Predictable MQL and meeting volume Improved cost per meeting held Strong alignment between paid media and sales outcomes Junior media buyer hired or managed Paid acquisition viewed internally as a reliable growth engine Ideal Background This role is designed for someone who: Has 6+ years in paid media Has managed at least $100K+/month in B2B ad spend Has deep Meta Ads experience for B2B acquisition Has run meaningful spend on Google and LinkedIn Understands revenue-driven demand generation Enjoys working cross-functionally with technical teams Strong fits often include: Senior B2B performance marketers Agency performance leads moving in-house Demand Gen managers with heavy paid ownership Required Experience Meta Ads (advanced) Google Ads LinkedIn Ads HubSpot Google Analytics Looker Studio Advanced Google Sheets skills Offline conversion tracking You should be comfortable discussing attribution architecture, not just campaign settings. Career Path This role is intentionally senior and expandable. Strong performance can lead to: Head of Performance Head of Growth Demand Generation leadership Ownership of broader acquisition strategy We are looking for someone who wants to build a performance machine, not just manage campaigns. Personality Fit You will thrive here if: You care about revenue more than dashboards You challenge assumptions You move quickly You enjoy ownership You like working with smart operators across teams If you want to only optimize ads in isolation, this role is not a fit. If you want to: Run serious B2B spend Work with elite creative and ops teams Direct real growth outcomes We’d love to meet you. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets

Responsibilities

The role involves owning the paid performance strategy across multiple platforms like Meta, Google, and LinkedIn, personally operating ad platforms, and directing creative strategy to drive paid acquisition as a growth engine.