ABOUT PROPELLIC

Propellic is the leading digital growth agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor—so every teammate can do the best work of their career while shaping the future of travel.

WORK REQUIREMENTS

• Reliable high-speed internet and comfort with virtual collaboration tools.
• Availability for core work hours around 9a-5p U.S. Central Time.
• Reasonable accommodations provided for qualified individuals with disabilities.

ABOUT THE ROLE

As a Senior Paid Media Manager, you’ll own strategy, execution, and performance across multi-platform paid media campaigns for our travel clients. You’ll be both strategic and hands-on, building holistic, full-funnel media plans, driving creative strategies, and proactively integrating AI-powered tools and workflows. You’ll also serve as a trusted advisor to clients, translating complex performance insights into clear business impact.
If you thrive at the intersection of data, creativity, and innovation, and you’re passionate about helping world-class travel brands grow—we’d love to meet you.

KEY RESPONSIBILITIES

• Lead multi-channel paid media campaigns (search, social, programmatic, video/CTV), ensuring strategic approach and flawless execution.
• Own client relationships end-to-end: act as the main point of contact, deliver proactive updates, and translate performance into actionable business insights.
• Develop and integrate creative strategies, aligning ad copy, visuals, and formats with audience intent and campaign goals.
• Leverage AI-driven tools (e.g., AI Max, predictive bidding, dynamic creative optimization) to enhance speed, accuracy, and campaign performance.
• Proactively test and pilot new platforms, tools, and ad formats—documenting and scaling what works.
• Provide consultative guidance to C-level travel stakeholders, simplifying complex optimization rationales.
• Identify upsell and cross-sell opportunities that align with client objectives and support sales in scoping.
• Mentor Paid Media Managers, contribute to internal SOPs, and champion department-wide testing frameworks.
• Share case studies, AI learnings, media and creative insights through Propellic thought-leadership initiatives.