Senior Paid Media Manager at Truly Free

Traverse City, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

150000.0

Posted On

29 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Channel Ownership, Full-Funnel Acquisition, Profitable Customer Acquisition, Ad Spend Management, Testing Frameworks, Creative Leadership, Customer Psychology, Data Analysis, Budget Allocation, Meta Ads, TikTok Ads, Google Ads, YouTube Ads, Attribution, CRO

Industry

Internet Marketplace Platforms

Description

Position Title: Senior Paid Media Manager (Growth-Focused) Manager: Executive Director of Marketing Company: TrulyFree.com Salary Range: $130,000 - 150,000 Location: Remote Role Overview We’re looking for a Senior Paid Media Manager who sees paid media not as isolated campaigns—but as a core engine of business growth. This role is responsible for owning and scaling our paid acquisition strategy across channels, driving profitable growth, and shaping how customers experience our brand from first impression to loyal advocate. You’ll combine data, creativity, and customer psychology to build campaigns that don’t just convert—but resonate. If you love turning data into decisions, ideas into revenue, and campaigns into engines… keep reading. What You’ll Own 1. Growth Strategy & Channel Ownership Own the paid media strategy across all platforms (Meta, TikTok, Google, YouTube, emerging channels) Build and continuously refine a full-funnel acquisition system (awareness → consideration → conversion → retention) Identify and unlock new growth opportunities, channels, and audiences Balance short-term performance with long-term brand equity 2. Performance & Profitability Drive profitable customer acquisition at scale (CAC, MER, ROAS, LTV:CAC) Manage and optimize significant daily ad spend with accountability to revenue targets Develop testing frameworks that consistently improve performance Translate data into clear actions that increase efficiency and scale 3. Creative & Messaging Leadership Partner closely with creative teams to develop high-performing ad concepts Bring deep understanding of customer psychology, hooks, and offers Provide clear, actionable feedback on: Ad angles Messaging Creative performance trends Help shape a creative testing roadmap that fuels growth 4. Data, Insights & Decision-Making Analyze performance across channels and campaigns to uncover insights Build reporting that ties media performance to business outcomes Use data to guide: Budget allocation Channel mix Scaling decisions Stay ahead of attribution challenges and evolving platform dynamics 5. Team & Cross-Functional Leadership Collaborate with: Creative team Lifecycle/retention marketing Product & brand teams Act as a strategic partner to leadership on growth decisions Potentially mentor or manage junior media buyers or agencies Who You Are Growth-Minded: You think in terms of systems, not campaigns Customer-Obsessed: You deeply understand what makes people buy—and why Data-Driven: You use data to make decisions, not justify them Creative Strategist: You know that creative is the biggest lever in performance Operator: You execute fast, test often, and iterate relentlessly Owner: You take responsibility for results—not just activity What You Bring 5+ years in paid media / performance marketing Proven experience scaling paid channels profitably (ideally $10k–$50k+/day spend) Deep expertise in: Meta Ads (required) TikTok Ads (required) Google/YouTube (strong plus) Strong understanding of: Attribution & tracking Conversion rate optimization Offer strategy Experience in DTC / eCommerce strongly preferred What Success Looks Like First 30 Days Audit current accounts, creative, and performance Identify immediate inefficiencies and quick wins First 60 Days Launch structured testing frameworks Improve key metrics (CAC, CTR, CVR) First 90 Days Present a scalable growth roadmap Establish a consistent system for creative + media iteration Why This Role Matters Paid media is one of the biggest drivers of our growth—and this role sits at the center of it. Your work will directly impact: Revenue Customer acquisition Brand perception The pace at which we scale Final Thought Anyone can “run ads.”, very few people can: Build a system Understand the customer deeply Make creative that converts And scale profitably over time If that’s you—we should talk. Location Traverse City, Michigan (Remote) Department Truly Free (M206) Employment Type Full-Time (Salary) Minimum Experience Manager/Supervisor Compensation 130,000 - 150,000

Responsibilities

This role is responsible for owning and scaling the paid acquisition strategy across all platforms, focusing on driving profitable growth and shaping the customer experience from first impression to loyalty. The manager will combine data, creativity, and customer psychology to build campaigns that convert and resonate.