Senior Paid Media & Measurement Strategist, Influencer Marketing at Linqia

Chicago, Illinois, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Mar, 26

Salary

0.0

Posted On

06 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media, Influencer Marketing, Social Media Advertising, Client Management, Data Analysis, Campaign Optimization, Strategic Planning, Team Collaboration, Problem Solving, Time Management, Digital Marketing, Brand Awareness, Sales Lift Measurement, Brand Lift Measurement, Mobile Proximity Metrics, TV Tune-In Metrics

Industry

Advertising Services

Description

Linqia is an innovative start-up in the growing influencer marketing industry. Located in downtown San Francisco, you’ll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment. At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world’s largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media. We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. Responsibilities: Act as principal liaison between client, agency, and Linqia internal teams to: Act as the principal liaison between clients, agencies, and internal Linqia teams. Serve as a senior strategic member of cross-functional client teams to understand business goals and translate them into impactful paid social media strategies across platforms and devices. Oversee and manage paid social and programmatic media campaigns in collaboration with the Paid Social Analysts team to deliver results that consistently meet or exceed client expectations. Leverage real-time data, ongoing testing, and insights from campaign performance to optimize strategies and effectively manage campaigns. Generate and deliver comprehensive, clear, and actionable campaign wrap-up reports to clients, highlighting insights, learnings, and recommended next steps. Execute and analyze third-party measurement studies, including sales lift, brand lift, mobile proximity, and TV tune-in metrics. Collaborate closely with Sales and Success teams to identify and implement new revenue-generating opportunities, product updates, measurement solutions, and strategy enhancements. Partner with Product and Engineering teams to communicate client feedback and prioritize delivery of new product features, bug fixes, and enhancements. Qualifications: 4-5 years of experience in paid media, with a strong preference for paid social experience. Proven expertise in utilizing digital and social media advertising effectively to drive traffic, conversions, and brand awareness. Familiarity with blogger/influencer communities is advantageous. Exceptional client-facing skills with a track record of effectively communicating expertise and strategic recommendations to external stakeholders. Strong critical thinking abilities to drive strategic client solutions. Proven ability to navigate ambiguity, proactively identifying opportunities for innovation and strategic improvements. Effective team player, skilled at managing priorities and optimizing time management. Demonstrated ownership, accountability, and commitment to achieving results. Excellent troubleshooting capabilities, with a creative and collaborative approach to overcoming challenges and driving resolution. Ability to thrive in a dynamic, high-growth startup environment. Bachelor’s degree required. Passion for digital and social marketing. Must currently reside in Chicago and be available to commute to the Chicago office 2 times per week. This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.

Responsibilities

The Senior Paid Media & Measurement Strategist will act as the principal liaison between clients, agencies, and internal teams, overseeing paid social and programmatic media campaigns. They will leverage data and insights to optimize strategies and deliver comprehensive reports to clients.