Senior Paid Media Specialist
About Ding:
Ding is the world’s leading universal top-up service. Founded in 2006, Ding was born from seeing something that wasn’t there. More than 80% of the world’s 5 billion mobile phones are now prepaid – and growing. We believe mobile phones can change lives, and we want to improve people’s lives by helping those with less gain access to more.
Ding is headquartered in Dublin, Ireland, and has employees working across the world. We are proud of our culturally diverse team of more than 200 employees, all with unique personalities who support our commitment to delivering cutting-edge, potentially life-changing technology to developed and emerging markets alike.
Our aim is to build and run the safest, simplest, most effective, and most convenient top-up technology, in partnership with the best operators and platforms. We’ll continue to spread joy across the globe, helping people everywhere send little bytes of happiness to their loved ones, keeping our customers connected to their families and friends. Now more than ever, we realize the importance of keeping in touch, and here at Ding, we believe a little goes a long way.
We’re always on the lookout for talented people who embody our core values:
We are Customer Curious
We are Thinkers, Linkers & Doers
We Work Better Together
We Seek Out that Spark
Job Overview:
The Senior Paid Media Specialist will report to the Digital Marketing Manager and play a pivotal role in shaping and executing our paid media strategy. This role requires a deep understanding of performance marketing, audience targeting, and cross-channel media execution. The Senior Paid Media Specialist will own high-budget, high-impact campaigns across Google Ads, Meta Ads, TikTok Ads, and emerging digital platforms, driving customer acquisition and revenue growth at scale.
Success in this role means being at the forefront of digital marketing innovation, leveraging data to optimize performance, and influencing broader marketing strategies. You will also be a mentor and key advisor within the marketing team, guiding best practices and fostering a test-and-learn culture to push boundaries and drive performance.

Key Responsibilities & Duties

• Strategic Ownership: Lead and execute paid media strategy across Google, Meta, TikTok, and other emerging platforms, ensuring all campaigns align with business objectives.
• Budget Management: Oversee and manage large-scale advertising budgets, ensuring efficient allocation and maximum return on investment (ROI).
• Advanced Optimization: Continuously optimize campaigns through data-driven insights, bid strategies, audience segmentation, and ad creatives.
• Cross-Channel Coordination: Work closely with the broader marketing team (CRM, SEO, Content, and Product) to ensure holistic, full-funnel marketing execution.
• Analytics & Performance Reporting: Develop and present detailed campaign performance reports, analyzing key KPIs such as CAC, ROAS, CTR, and LTV. Provide actionable recommendations to senior stakeholders.
• Experimentation & Innovation: Drive a culture of testing and learning, conducting A/B tests on creative, copy, audience targeting, and landing pages to uncover insights that drive growth.
• Technology & Automation: Stay ahead of industry trends, adopting automation, AI-driven bidding strategies, and advanced attribution models to improve efficiency
• Compliance & Brand Alignment: Ensure all campaigns adhere to regulatory guidelines and brand standards while optimizing for performance.

Qualifications & Experience:

• 5+ years of hands-on experience managing Google Ads, Meta Ads, and other paid media platforms with a strong performance marketing background.
• Proven experience managing large advertising budgets (six to seven figures annually) with a track record of driving scalable growth.
• Expertise in Google Analytics (GA4), Looker Studio, and in-platform reporting tools to measure campaign effectiveness and optimize performance.
• Advanced knowledge of bidding strategies, audience targeting, first-party data activation, and attribution modeling.
• Strong analytical mindset with the ability to interpret complex data and translate insights into actionable strategies.
• Proficiency in A/B testing, conversion rate optimization (CRO), and multi-touch attribution.
• Strong communication skills, with the ability to present insights and recommendations to senior stakeholders.
• Experience in cross-functional collaboration, working with Product, CRM, SEO, and Data Analytics teams to drive business goals.
• Up-to-date certifications in Google Ads, Meta Blueprint, or other relevant digital marketing platforms are a plus.

What We Offer:

• A high-impact role with the opportunity to shape the paid media strategy of a global, fast-growing company.
• Competitive salary and performance-based bonuses.
• Hybrid working model with flexibility.
• Continuous learning and development opportunities, including training, conferences, and mentorship.
• A dynamic, inclusive, and collaborative work environment with a passionate and innovative team.

If you’re a data-driven, results-oriented paid media expert looking to take the next step in your career, we’d love to hear from you! Apply now and help us continue to connect people globally through the power of mobile top-up.
Ding’s recruitment privacy notice is available at https://www.ding.com/recruitment-privacy-notic

• Strategic Ownership: Lead and execute paid media strategy across Google, Meta, TikTok, and other emerging platforms, ensuring all campaigns align with business objectives.
• Budget Management: Oversee and manage large-scale advertising budgets, ensuring efficient allocation and maximum return on investment (ROI).
• Advanced Optimization: Continuously optimize campaigns through data-driven insights, bid strategies, audience segmentation, and ad creatives.
• Cross-Channel Coordination: Work closely with the broader marketing team (CRM, SEO, Content, and Product) to ensure holistic, full-funnel marketing execution.
• Analytics & Performance Reporting: Develop and present detailed campaign performance reports, analyzing key KPIs such as CAC, ROAS, CTR, and LTV. Provide actionable recommendations to senior stakeholders.
• Experimentation & Innovation: Drive a culture of testing and learning, conducting A/B tests on creative, copy, audience targeting, and landing pages to uncover insights that drive growth.
• Technology & Automation: Stay ahead of industry trends, adopting automation, AI-driven bidding strategies, and advanced attribution models to improve efficiency
• Compliance & Brand Alignment: Ensure all campaigns adhere to regulatory guidelines and brand standards while optimizing for performance