Senior Paid Search Analyst at The Fork
Lisboa, Área Metropolitana de Lisboa, Portugal -
Full Time


Start Date

Immediate

Expiry Date

12 May, 25

Salary

0.0

Posted On

13 Feb, 25

Experience

0 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Good communication skills

Industry

Information Technology/IT

Description

Join our Movement and Champion Restaurant Culture!
At TheFork we believe that the best things in life happen around the table, and we are on a mission to connect the world’s favorite restaurants and the broadest community of loyal diners.
Finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners has never been easier thanks to our signature products:
TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.
TheFork Manager: our innovative software tool that digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost their revenue.
TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app
At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkies community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do, shaping our behaviors: “Come as you are,” “Dig in,” and “Make it Memorable”.
TheFork leads the restaurant booking market in Europe and operates in 11 countries. Our offices boast a fully international team working together in a flexible, multicultural, and constructive environment that provides everyone with space to grow, both professionally and personally.
To learn more about TheFork and our Forkies, explore our official site: https://www.careers.thefork.com
You will be a part of the Performance Media department within Central Marketing, collaborating with other central functions (like CRM, Data or Product teams) and providing support for all countries where TheFork is present.
As a Paid Search Manager, you will be the driving force behind the growth of some countries’ paid search activity, running analysis and helping TheFork stay abreast of the latest in tracking and measurement, working with AI and relevant tools.

Key responsibilities:

  • Setting up campaigns, reporting and optimising towards achieving the company’s objectives for both Paid Search and App Campaigns on Google.
  • Analysing data and investigating looking beyond advertising platform metrics (website/app behaviour, product, etc).
  • Supervising and collaborating with the agency to make the most of our investment (we outsource the Paid Search management of some countries)
  • Owning projects like adoption of tools or features in the tools we work with that will enable innovation and growth (e.g. functionalities of Search Ads360 that we don’t currently use, automation of processes, etc).
  • Liaising with other marketing teams (Local & Central) for communicating results and recommendations, improving user experience, etc.

Location: Barcelona, Lisbon or London

Responsibilities
  • Setting up campaigns, reporting and optimising towards achieving the company’s objectives for both Paid Search and App Campaigns on Google.
  • Analysing data and investigating looking beyond advertising platform metrics (website/app behaviour, product, etc).
  • Supervising and collaborating with the agency to make the most of our investment (we outsource the Paid Search management of some countries)
  • Owning projects like adoption of tools or features in the tools we work with that will enable innovation and growth (e.g. functionalities of Search Ads360 that we don’t currently use, automation of processes, etc).
  • Liaising with other marketing teams (Local & Central) for communicating results and recommendations, improving user experience, etc
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