Senior Paid Search Manager

at  Webrunner Media Group

ABOUT WEBRUNNER:

Webrunner is a premier digital marketing agency dedicated to the home improvement industry. Since 2018, we’ve helped countless contractors across the USA and Canada scale their businesses through strategic online marketing solutions. Our services encompass branding, website design & development, paid search & social campaigns, SEO, marketing automation, and consulting. Our mission is to be the most helpful digital marketing agency for contractors, driven by our core principles of being proactive, attentive, and continuously innovative.

REQUIREMENTS:

• 4+ years of experience in Paid Search advertising with a strong focus on lead generation.
• Expertise in Google Ads, with hands-on experience managing over $200K/month in ad spend.
• Preferably, 2+ years of experience in an agency setting.
• A Bachelor’s degree in Marketing, Advertising, or a related field.
• Google Ads Certification.
• Excellent command of English, both written and verbal.
• Strong analytical skills with the ability to draw actionable insights from data.
• Creative problem-solver with a passion for innovation.
• Meticulous attention to detail and the ability to juggle multiple projects effectively.
• A collaborative team player with a positive, can-do attitude.

WHY JOIN WEBRUNNER:

• Join a forward-thinking company dedicated to innovation and client success.
• Enjoy the flexibility of remote work while being part of a collaborative and supportive team.
• Access opportunities for professional growth and development in a dynamic industry.
• Benefit from generous PTO and group benefits.
  At Webrunner, we believe that diversity and inclusion at our company is essential to our success. We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are an equal opportunity employer.
  Note: Only applicants who are selected for an interview will be contacted.
  Disclaimer: This job description is subject to change at any time.

QUALIFICATIONS :

• 4+ ans d’expérience dans le domaine de la recherche payante avec un fort accent sur la génération de leads.
• Expertise dans Google Ads, avec une expérience pratique dans la gestion de plus de 200K$/mois de dépenses publicitaires.
• De préférence, plus de 2 ans d’expérience en agence.
• Licence en marketing, publicité ou dans un domaine connexe.
• Certification Google Ads.
• Excellente maîtrise de l’anglais, tant à l’écrit qu’à l’oral.
• Solides compétences analytiques et capacité à tirer des informations exploitables des données.

THE ROLE:

We are looking for a seasoned Senior Paid Search Manager with a strong emphasis on lead generation, particularly within the improvement industry. This role is tailored for someone who excels in a dynamic environment, adeptly managing substantial budgets across platforms like Google Ads and Bing Ads. You will be tasked with crafting and executing effective campaign strategies, optimizing performance, and leading a team to deliver outstanding results for our clients.

KEY RESPONSIBILITIES:

• Develop and implement effective lead generation strategies across Google Ads, Bing Ads, and related platforms.
• Handle daily account management to ensure optimal performance for mid-to-high-tier accounts.
• Perform keyword research and analysis to drive campaign optimization.
• Set up and oversee A/B testing processes to continuously improve campaign outcomes.
• Manage and adjust substantial budgets to maximize returns on investment.
• Design strategic frameworks for underperforming accounts, aligning them with best practices.
• Guide and develop junior team members, providing training and performance feedback.
• Conduct detailed campaign audits, offering accurate insights and actionable recommendations.
• Streamline and enhance processes to achieve operational efficiency and ensure client success.
• Work closely with cross-functional teams to improve conversion rates.
• Review and assess team performance regularly, fostering professional growth and development.