WHO WE ARE

The Good Influence is an award winning social-first creative agency, influencing the world for good through content, community, creativity & conversion.
We power disruptor brands to accelerate their growth and bring purpose into the mainstream. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.
Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business.
We’re just over three years old, but as an ambitious and growing team (100% growth YoY) and business (300% growth YoY), we bring together exceptional client service and experience to achieve influence at the scale of a big agency, with the passion of a boutique.

THE ROLE

As Senior Paid Social Manager, you’ll be driving the strategy, execution, and optimisation of paid social campaigns across platforms like Meta, TikTok, Google, and others. Your focus will be on delivering outstanding performance, advising and delivering on ground-breaking paid social strategies across multiple client needs. If you’re passionate about making a difference, love data-driven storytelling, and thrive in a collaborative environment with excellent growth opportunities, then this is the role for you.

WHAT YOU’LL BE DOING:

• Strategic Vision: Creating long-term account strategies that drive growth, expansion, and high-impact results.
• Client Services: Own and nurture trusted relationships providing clear communication and reporting.
• Campaign Management: Manage campaigns from inception to driving future strategy from results, including testing and leading on new platform initiatives.
• Team Mentor: Nurture, grow and inspire junior team members, working alongside the Head of Paid, with a collaborative & supportive approach to training and development.
• Industry Leader: Champion the latest tools, trends, and ideas to keep campaigns fresh and relevant.
• Advanced Analytics: Turn complex data into clear insights and future strategic recommendations. Lead the team on using data analysis and knowledge to improve ROI and exceed campaign KPIs.
• Team Player: Work closely with creative, account management, and analytics teams to ensure campaigns are impactful and cohesive.