WHAT’S THE IDEAL CANDIDATE’S BACKGROUND?

We’re not just looking for any media buyer, we’re looking for someone who is a true direct response performance marketer who happens to specialize in video ads… someone who can look at the full funnel from the opportunity, through the audience, media strategy, creative, conversion funnel and all the technicals to get everything dialed in to fully own capitalizing on the most promising opportunities.
What’s most exciting about this is the scale – once we get a particular product to scale in one platform or placement, we can quickly replicate that to other platforms and placements, at which point you may find yourself managing upwards of $1,500,000 - $2,000,000 a month in spend. But that requires strategy, planning, execution and extreme discipline and organization. You’re much more a P&L owner than you are a media buyer… and that should be something that energizes you.

REQUIREMENTS

• 3 – 5 Years in DTC Paid Social – Managing $1M+ per month hands-on yourself in ad spend primarily on Facebook, Instagram and TikTok… bonus points for Snap and Pinterest.
• Full Funnel Direct Response E-com Performance Marketer – Heavy exposure to direct response marketing in e-com context spanning strategy, media, creative and conversion
• Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
• Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly
• Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating
• Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos with highly organized systems that deliver sustained success
• Exceptional Communicator – A perceptive listener who quickly synthesize info and can formulate a methodical action plan that can be clearly articulated verbally and in writing

• You’re extremely analytical with the ability to quickly detect patterns in data…
• You’re deeply experienced in the nuances of direct response video ads…
• You have a knack for collaborating with creative teams to get the video ads just right…
• You know how to synergize ads with congruent landing pages to maximize CVR and AOV…
• You’re completely addicted to crushing it in paid social and can’t get enough of it