Senior Pay-Per-Click Executive at Benefact Group

Eastleigh, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

34000.0

Posted On

23 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Pay-Per-Click, Digital Marketing, Keyword Research, Competitor Analysis, Audience Segmentation, Campaign Performance Monitoring, Bids Management, Budget Management, Collaboration, Conversion Tracking, Copywriting, Google Ads, Microsoft Ads, Meta Ads, Social PPC Platforms, Data-Led Decision Making

Industry

Financial Services

Description

Salary: £27,000–£34,000 (depending on experience) Working hours: 35 hours per week Duration: Permanent Location: Eastleigh About the role Lloyd & Whyte, who are proudly part of Benefact Group, are looking for a Senior Pay-Per-Click Executive to join their Marketing team in the Eastleigh office. The purpose of this role is to and take the lead on the paid search strategy and to be responsible for making data-led decisions and ensuring our paid campaigns meet both commercial goals and regulatory standards. You’ll plan, deliver, and optimise high-impact PPC campaigns across multiple platforms, ensuring we generate quality leads and maximise return on investment. Why join us? Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group — where all profits go to charity and good causes. What you'll be doing Leading the planning, delivery, and optimisation of PPC campaigns across Google, Microsoft, and other platforms; keep up to date with trends and Compliance requirements Conducting keyword research, competitor analysis, and audience segmentation to identify opportunities Monitoring campaign performance, adjusting bids and budgets to improve CTR, CPC, conversion rates and ROAS Collaborating with SEO, analytics, and creative teams to align campaigns with wider marketing activity Setting up conversion tracking, monitor attribution, and produce regular performance reports with actionable insights What you'll need to have Knowledge and understanding of digital marketing principles and theory Play a crucial part in driving leads to our websites and in turn improving our ROI Understanding of technology behind digital platforms, in order to liaise with tech Ability to manage time, meet deadlines and work within a budget, whilst delivering a service to the highest standard Excellent copywriting skills with a focus on conversion What makes you stand out Proven experience managing PPC campaigns with measurable ROI Knowledge of social PPC platforms and tools (LinkedIn, Meta, etc.) Advanced knowledge of Google Ads and strong working knowledge of Microsoft/Bing/Meta Ads What we offer 28 days annual leave plus bank holidays Your birthday off Group Personal Pension Bonus scheme A holiday buy scheme An array of health and wellbeing benefits, company cash plan, income protection and life assurance Enhanced sick pay and parental leave Support and funding toward study and professional qualifications Paid time off for volunteering Hear from the hiring manager "We’re a supportive, creative, and driven digital team at Lloyd & Whyte. If you’re passionate about PPC and want to work across a diverse mix of brands while having some fun along the way, this could be the perfect role for you." Lloyd & Whyte offer a range of specialist insurance services to a variety of clients. Our specialisms range from niche scheme insurance for Healthcare professionals to expert insurance for commercial motor vehicles and professional broker-to-broker insurance services. We also have a wide range of personal insurance services that cover homeowners from standard houses through to thatch & listed character properties and high value homes. The Lloyd & Whyte Group is split into five different client divisions which include multiple companies and brands. Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size. We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better. At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone. If you need any additional support during the recruitment process, then please let us know. *Directory of Social Change’s UK Guides to Company Giving 2017-26

Responsibilities

The Senior Pay-Per-Click Executive will lead the planning, delivery, and optimization of PPC campaigns across various platforms. This includes making data-led decisions to ensure campaigns meet commercial goals and regulatory standards.