Senior Performance Marketing Manager (Contract Part Time)...

at  Up World

YOUR SKILLS & EXPERIENCE:

• Proven DTC growth results, having grown a brand from £1 million to £3 million
• Strong data-driven mindset for strategic planning and insights.
• Team management experience, creating cohesion between a team with diverse skills and approaches.
• Excellent communication skills for clear and very strong story-telling.
• Hands-on with tools like Google Analytics and Meta Ads Manager.
• Familiar with CRO techniques to enhance customer journeys.
• Comfortable working in extremely fast-paced startup environments, ideally within FMCG or personal care.

WE WORK ON DIVERSE BRANDS, FROM WHO GIVES A CRAP TOILET PAPER TO SUPER-CARS. WE ARE WORKING FOR A HAIR-CARE BRAND AND WE NEED SOMEONE TO REALLY LEAD GROWTH. THIS BRAND HAS BEEN GROWING INCREDIBLY FAST, BUT NEED MORE STRUCTURE, CONVICTION THAT THE GROWTH WILL BE SUSTAINED AND LEADERSHIP. WE ARE TAKING ON ALMOST ALL OF THE GROWTH MARKETING, WORKING CLOSELY WITH THEIR LEAN INTERNAL TEAM. THE TARGETS FOR 2025 ARE REALLY BIG - BUT ABSOLUTELY POSSIBLE WITH THE RIGHT STEWARDSHIP.THE ROLE: SENIOR GROWTH MARKETING MANAGER

As the Senior Growth Marketing Manager, you’ll lead growth initiatives, manage a cross-functional team, and set priorities that drive results.

KEY RESPONSIBILITIES:

• Growth Forecasting: Own the growth forecast, aligning all activities with revenue and growth goals.
• Team Leadership: Manage internal and client teams across CRM, paid social, organic social, and content, ensuring a collaborative, results-focused environment.
• Strategic Prioritisation: Define growth priorities and develop clear action plans for execution.
• Budget Ownership: Control and optimise the marketing budget to achieve high ROAS.
• Attribution & CRO: Lead attribution model refinement and oversee conversion rate optimization efforts.
• Own reporting: Conduct internal monthly Progress Loop reviews & own weekly and monthly reporting back to the brand. When board meetings come around, lead our input into these too.
• DTC Strategy: Drive the DTC strategy, focusing on acquisition, retention, and engagement.
• Client Management: Act as the senior contact within Brand Hackers, building strong partnerships. .