Senior Performance Marketing Manager at Fictiv

, , United States -

Full Time

Start Date

Immediate

Expiry Date

24 Dec, 25

Salary

210000.0

Posted On

25 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Data Analysis, Campaign Management, Google Ads, LinkedIn, Meta, Twitter/X, Reddit, A/B Testing, Collaboration, Attribution, Creative Strategy, Lead Generation, Optimization, Reporting, Digital Marketing

Industry

Manufacturing

Description

Fictiv Exists to Enable Hardware Innovators to Build Better Products, Faster Fictiv, coined the “AWS of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team! Fictiv has ambitious growth goals. Our ability to scale depends on communicating our value clearly, reaching the right audiences, and turning interest into sales-ready opportunities. We’ve built a strong foundation for demand generation, and now we’re looking for a Senior Performance Marketing Manager to take our paid media strategy to the next level—driving measurable revenue impact in an industry still dominated by legacy players. At Fictiv, you’ll be more than a campaign manager. You’ll be a revenue driver—owning a multi-million-dollar media program that fuels our growth and creates measurable impact. You’ll operate with the creativity of a startup and the rigor of enterprise marketing, building a playbook that sets us apart from competitors and accelerates our digital-first growth trajectory. This role is for a full-funnel digital marketer with deep expertise in performance media, experimentation, and data-driven optimization. You’ll own paid acquisition end-to-end, from strategy and execution to reporting and iteration, while collaborating across RevOps, sales, product marketing, design, and engineering to create a seamless revenue engine. What You’ll Do Own Paid Acquisition: Own the Strategy, performance, and management of paid campaigns across Google, LinkedIn, Bing, Reddit, YouTube, Meta, and emerging platforms Optimize the Funnel: Improve conversion rates from impression to opportunity by refining targeting, creative testing, bidding strategies, audiences and user journeys, and landing page experiences Drive Revenue Impact: Partner with RevOps to ensure accurate attribution, clear reporting, and seamless automations between ads, web, and email for high-quality lead delivery Experiment & Expand: Launch channel experiments, segment campaigns by industry and role, and unlock new sources of pipeline growth Measure & Report: Deliver clear insights and recommendations weekly, surfacing high-impact learnings that inform budget allocation, creative strategy, and cross-channel efficiency Collaborate Cross-Functionally: Align messaging and targeting with product marketing and sales, ensuring paid media contributes directly to pipeline acceleration. Work with our site and customer journey teams to optimise the user journey and improve lead volumes / unit economics What Success Looks Like 90 Days: Demonstrate ownership of all digital performance media. This includes hitting volume and unit-cost KPIs, regular exec-facing reporting, and delivering a Performance Media plan for future growth 6 Months: Deliver 200+ high-intent leads per month at a competitive CPA; expand presence across upper-funnel channels to lift brand awareness and direct traffic 9 Months: Demonstrate full-funnel media impact—integrating paid ads, messaging, and nurture flows into one connected path with measurable pipeline contribution Key Metrics +30% increase in monthly qualified lead volume / cost-per-qualified-lead within twelve months Maintain CPA

Responsibilities

Own the strategy and management of paid acquisition campaigns across various platforms. Collaborate cross-functionally to optimize the user journey and improve lead volumes.