Overview

Bella & Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day.

We are building a category-defining company at the intersection of food, operations, and technology. As we scale, lead generation becomes a critical growth lever - and we are looking for someone to take full ownership of it.

We are hiring a Senior Performance Marketing Manager (B2B Lead Generation) to build and scale a high-performing, automated demand generation engine.

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You will not just manage campaigns. You will design systems that generate pipeline predictably and efficiently, using automation, data, and AI.

You will report directly to the Head of Revenue & Growth and work closely with leadership on one of the most critical questions for the company:

How do we generate high-quality B2B leads at scale, efficiently?

This role is designed for someone who combines performance marketing expertise, strong analytical thinking, and a deep automation mindset.

Your mission

Your mission is to build and scale Bella & Bona’s B2B lead generation engine.

You will own the full funnel from traffic → lead → qualified opportunity, with a strong focus on measurable outcomes.

1. Paid acquisition & channel management

Own and scale performance across channels such as:

• Google Ads (Search, Display)
• LinkedIn Ads
• Other B2B acquisition platforms

You are responsible for:

• Campaign structure and optimization
• Budget allocation and ROI
• Continuous experimentation and iteration

2. Automation & AI-driven growth systems

A core part of the role is building automated systems that improve performance and efficiency.

Examples:

• Automating campaign creation and optimization
• Building lead scraping and enrichment workflows
• Connecting tools across the marketing and sales stack
• Using AI to generate, test, and optimize creatives and copy

You should be comfortable using tools such as:

• Claude
• n8n
• HubSpot