SENIOR PERFORMANCE MARKETING MANAGER | BOSTON, MA

The Senior Performance Marketing Manager will be responsible for designing, executing, and optimizing digital marketing campaigns that drive customer acquisition, retention, and revenue growth. This role will oversee performance-driven initiatives across various channels, including paid search, paid social media, display/programmatic, video, and testing of new channels within full-funnel strategies.
The ideal candidate will combine strong analytical expertise with a creative approach, delivering measurable results while fostering collaboration across teams to ensure alignment and achieve cross-functional success. This is a hybrid role (3 days onsite/2 days remote).

THE SKILLS YOU’LL BRING INCLUDE:

• 8+ years of experience in performance marketing with a proven track record of driving measurable results in a B2B environment.
• Proficient in analytics tools (e.g., Google Analytics, Tableau, Looker) and campaign management platforms (Salesforce, Marketo, 6Sense, Demandbase, etc.).
• Experience with ABM (Account-Based Marketing) and marketing automation tools (e.g., Marketo).
• In-depth knowledge of performance metrics (CPC, CPL, CPA, ROAS) and optimization strategies.
• Experience managing large-scale digital budgets and providing performance reports for senior leadership.
• Expertise in lead scoring, sales qualification models, and optimizing marketing efforts for pipeline progression.

• Develop and execute global performance marketing plans to drive customer acquisition, retention and global campaigns with paid media tactics.
• Define cross-channel media strategy, budget allocation, and integrated strategies in collaboration with relevant teams.
• Oversee budgets and allocate resources strategically to maximize value and achieve business objectives.
• Set performance targets and KPIs for all marketing initiatives; monitor and analyze campaign results to identify optimization opportunities.
• Shape approach to attribution, modeling, and incrementally measurement to enhance marketing effectiveness.
• Oversee digital campaigns across multiple channels and platforms (e.g., Google Ads, LinkedIn, Facebook, programmatic platforms, video).
• Implement global digital strategies focused on Account-Based Marketing (ABM) targeting key accounts and driving pipeline growth.
• Own and maintain relationships with external agency and platform account teams supporting paid search and social media efforts.
• Collaborate with cross-functional teams (Growth, Campaigns, Sales, Product, Creative, Content, etc.) to align marketing initiatives with broader business goals.
• Drive a culture of innovation by promoting experimentation with new tactics, technologies, and channels.
• Conduct market research and competitive analysis to stay ahead of industry trends and adapt strategies for maximum impact.