Senior Performance Marketing Specialist at ELSA

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

26 Sep, 26

Salary

0.0

Posted On

28 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Meta Ads, Google SEM, Budget Allocation, ROAS Optimization, Lead Conversion, Data Analysis, Growth Strategy, Facebook Ads, Adwords, Ad Network Acquisition, Tableau, Amplitude, KPI Tracking

Industry

E-Learning Providers

Description

Location: Ho Chi Minh City Team: B2C Performance Marketing Report to: Performance Marketing Manager About ELSA: Founded in 2016, ELSA harnesses the power of generative AI to improve English communication skills globally. With headquarters in San Francisco and offices in Lisbon, Tokyo, Jakarta, Singapore, and Vietnam, we've empowered over 50 million users with over 1 billion hours of anonymized data. Our AI-driven language learning platform delivers hyper-personalized learning paths for both businesses and individuals, transforming lives and organizations through effective spoken English. ELSA is backed by leading investors, including Gradient Ventures (Google's AI fund), Monk's Hill Ventures, and Global Ventures. Responsibilities: Develop, execute, and measure web and app campaigns across performance channels (Meta: web conversion, Messenger/ Google: SEM, Discovery/). Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate revenue with target ROAS. Ensure that leads are converted into paid customers through well-crafted campaigns. Work with internal teams (technical, sales, design,...) and external partners in the delivery of activities, from proposals, design, and actual build. Conduct analyses on the performance against ROAS and KPIs. Estimate the profitability of those campaigns. Develop new and innovative growth strategies. Requirements: 2-3 years of experience in a performance-based role. Hands-on experience in Facebook/Adwords/Ad Network acquisition. Experience with 3rd party platform (Pancake, Botcake, etc) and analytics platforms (Tableau, Amplitude, etc). Knowledge of common KPIs for performance, such as CPL, CTR, CVR, ROAS, CAC, retention, etc. A data-driven mindset and strong analytical skills. A creative flair and a keen eye for detail. Why You'll Love Working Here: Competitive compensation. Premium Health Insurance Generali and Full Social Insurance. Working hours: 9AM-6PM Monday to Friday. Hybrid working. Fun, energetic team; international and collaborative culture. ELSA Training, Company Trip and Annual Health Check. Company Trip, Birthday Party, Year End Party, Happy Hours. Experience the true spirit of a fast-growing and well-funded Silicon Valley startup.

Responsibilities

Develop and execute web and app campaigns across Meta and Google channels to generate revenue and meet ROAS targets. Collaborate with internal teams and external partners to optimize targeting, segmentation, and growth strategies.