Senior Performance Marketing Specialist

at  Foodics

WHO ARE WE❓

We Are Foodics! a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarters in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully processed over 6 billion (yes, billion with a B) orders so far! making Foodics one of the most rapidly evolving SaaS companies to ever emerge from the MENA region. Also, Foodics has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

• Design, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta, Snapchat, LinkedIn, and other relevant channels to generate qualified leads and optimize acquisition costs.
• Monitor, analyze, and report on essential metrics (conversion rate, lead volume, cost per qualified lead, qualification ratio, etc.) to assess campaign effectiveness, uncover trends, and ensure budget efficiency for maximum campaign performance.
• Collaborate with cross-functional teams, including Creative, Marketing Intelligence, and SDRs, to align campaign strategies with business goals and deliver a cohesive message across all channels.
• Utilize A/B testing and other optimization techniques to consistently improve campaign performance, increase lead quality, and achieve KPI targets.
• Oversee the performance marketing budget, strategically allocating resources to maximize impact and ensure cost-effective spending.
• Deliver clear, detailed reports to Managers on campaign performance, key insights, and recommendations for improvement.Keep up-to-date with digital marketing trends, including new platform features, campaign types, and emerging tactics to keep our strategies fresh and competitive.