SKILLS

• Strong foundation in B2B strategy and marketing communications.
• Deep understanding of the B2B buyer journey, targeting, segmentation, and messaging messaging platforms, propositions, content planning.
• Awareness of B2B technology, platforms, and innovation and how to apply them to brand objectives.
• Good judge of creative work, knowing how to help creative get to the very best work
• Able to identify inspiring insights to inform a convincing strategy
• Able to synthesize complex information into a persuasive story for clients
• Strong presentation and communication skills
• Interpersonal skills to build relationships with clients, CS and creative leaders
• Good facilitation skills with senior clients and agency partners to achieve positive outcomes
• Can react quickly to, and overcome, challenges during the planning/creative process

EXPERIENCE

• Planner with 5+ years’ experience
• 2+ years in B2B
• Experience of B2B buyer behaviours and need states
• Experience of developing value propositions and comms frameworks to support B2B buyer journeys
• Experience of demand generation campaigns
• Experience of engagement and nurture activity
• Experience of content development
• Experience working with effectiveness methodologies

WHAT YOU WILL DO…

This Is an exciting opportunity for a curious and creative senior planner to join our fast-growing B2B planning team. Working alongside other B2B planners and reporting into a planning director as well as becoming a member of our wider planning community at TMW Unlimited.
The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain and champion our high levels of creativity and effectiveness, helping to craft ideas that drive measurable impact and help break B2B out of the box.
With clients looking to us for end-to-end thinking, the focus will be on developing B2B integrated strategies across the full customer journey, utilising market insight to develop the right strategic approach. The work will encompass demand and lead generation, engagement and nurture programmes, influencer and content campaigns as well as ABM and sales enablement - the full B2B remit. Measurement and reporting is integral to all activity to demonstrate the effectiveness of what we have delivered.
We are looking for an experienced B2B senior planner who is passionate about B2B communications and who is comfortable working in an evolving and fast-moving environment. They need a proven history of delivering persuasive strategies to clients, owning the planning process from start to finish. Not just responding to briefs but finding strategic opportunities for the client, alongside the client services team.
We’re looking for someone who’s comfortable challenging assumptions, spotting opportunities that others miss, and pushing for braver ways of thinking. Thriving on finding creative and unexpected solutions to complex B2B challenges and being confident pushing for work that’s both distinctive and effective.

RESPONSIBILITIES

• Receive, question and respond to business-as-usual briefs and bigger campaign briefs
• Craft insight-led creative briefs
• Develop demand gen, engagement and nurture strategies, content campaigns and events
• Develop value propositions and segmented messaging frameworks
• Develop briefs to inspire exciting and culturally relevant content
• Improve the work throughout the creative process, backed by insight
• Keep on top of the latest B2B marketing theory and best practices
• Be able to brief partner agencies/disciplines
• Develop testing plans and measurement frameworks
• Effectiveness analysis and data-informed recommendations
• Earn the trust of mid-level clients

PLEASE NOTE THAT WITH ALL OF OUR ROLES, YOU SHOULD EXPECT SOME IN-PERSON TIME FOR COLLABORATION, LEARNING AND BUILDING RELATIONSHIPS WITH CLIENTS, PEERS, LEADERS AND COMMUNITIES.

As an employer, we will be as flexible as possible to support your specific work/life needs.