WHO ARE UPPERDOG?

Upperdog is a digital marketing agency based in Bournemouth town center. We’re a team of digital pioneers who live by our motto, ' work hard and be nice to people’! If you want to know more, take a look at our website or have a nose on Instagram. We’re looking for a passionate Senior PPC Specialist to join our expanding team.

WHAT SKILLS & EXPERIENCE DO YOU NEED TO HAVE?

• The most important thing is a genuine passion for PPC and results!
• Relevant paid search experience in a digital marketing role (ideally at an agency) with proven experience in delivering PPC campaigns and independently managing those campaigns
• Knowledge of Google Analytics4 and Google Ads
• Proficient in keyword research tools and analytics platforms
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication skills, both written and verbal

SO, WHAT DOES THE ROLE INVOLVE?

As a PPC Specialist, you’ll play a central role in delivering high-performing campaigns across Google Ads and other paid platforms. This is a hands-on executional role where you’ll be responsible for the full campaign lifecycle — from planning, structuring, and launching to day-to-day optimisation and performance analysis.
You’ll work closely with account managers and other channel specialists, contributing data-driven strategy and actionable insight to improve ROI. You’ll also support wider tracking, reporting, and forecasting efforts — helping evolve how we use data to scale performance.
This role is ideal for someone who thrives on refining performance through data analysis and platform knowledge — particularly across Google Ads (Search, Pmax, Shopping, Display, and YouTube), and Microsoft Ads. You’ll have experience building and managing campaigns at scale, working with significant budgets, and optimising for long-term growth and efficiency. Experience with SA360, DV360, or Search365 is a bonus but not required.