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Senior PR at WOROOD
Cairo, Cairo, Egypt -
Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

0.0

Posted On

15 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Public Relations, Campaign Management, Press Materials Preparation, Media Coverage Analysis, Influencer Marketing, Digital PR, Writing, Communication, Coordination, Multitasking, Reporting, Visual Storytelling, Luxury Positioning

Industry

Retail Apparel and Fashion

Description
Worood, an international Hijab brand is hiring a Senior PR Specialist — Worood Key Responsibilities Manage PR campaigns from concept to execution, ensuring alignment with Woroods brand tone and aesthetics. Oversee PR package planning and coordination — from selection to dispatch and coverage tracking. Prepare press materials, brand stories, and collaboration briefs with a refined and consistent voice. Monitor and analyze PR performance, media coverage, and campaign impact. Collaborate closely with the marketing, content, and creative teams to maintain consistent messaging. Support event communications and manage PR activities during brand launches and media gatherings. Qualifications Bachelors degree in Public Relations, Communications, or a related field. 2–5 years of experience in fashion, beauty, or luxury PR. Strong writing and communication skills in both English and Arabic. Excellent understanding of influencer marketing and digital PR trends. Strong coordination, multitasking, and reporting abilities. Keen eye for detail, visual storytelling, and luxury positioning Hybrid New Cairo If you are interested, send your CV
Responsibilities
The Senior PR Specialist will manage PR campaigns from inception to completion, ensuring brand alignment, and will oversee all aspects of PR package planning, coordination, and coverage tracking. This role also involves preparing essential brand materials and supporting event communications.