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Senior Process Manager at eClerx Career Site
Mumbai, maharashtra, India -
Full Time

Start Date

Immediate

Expiry Date

18 Oct, 26

Salary

0.0

Posted On

20 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Salesforce Pardot, Marketing Cloud Account Engagement, Salesforce CRM, Email Marketing, Marketing Automation, Lead Lifecycle Management, Campaign Optimization, Engagement Studio, Segmentation, HTML/CSS, Analytical Skills, Problem-solving Skills, Communication, Stakeholder Management, Lead Scoring, Data Hygiene

Industry

IT Services and IT Consulting

Description
Key Responsibilities * Design, implement, and manage Pardot marketing automation solutions. * Create and optimize email campaigns, landing pages, forms, and engagement programs. * Manage lead scoring, grading, segmentation, and nurturing strategies. * Integrate Pardot with Salesforce CRM and ensure seamless data synchronization. * Develop automation rules, completion actions, and dynamic content. * Monitor campaign performance and provide insights through reports and dashboards. * Collaborate with sales and marketing teams to improve lead generation and conversion. * Ensure best practices for email deliverability, compliance, and data hygiene. * Troubleshoot technical issues related to Pardot and Salesforce integration. * Support campaign execution and marketing operations activities. Required Skills * Strong experience with Salesforce Pardot / Marketing Cloud Account Engagement. * Good understanding of Salesforce CRM. * Experience in email marketing and marketing automation. * Knowledge of lead lifecycle management and campaign optimization. * Hands-on experience with automation rules, engagement studio, and segmentation. * Familiarity with HTML/CSS for email templates is preferred. * Strong analytical and problem-solving skills. * Excellent communication and stakeholder management skills. Preferred Qualifications * Salesforce Pardot Specialist or Consultant Certification preferred. * Experience working in B2B marketing environments. * Understanding of CRM workflows and integrations. Education Bachelor’s degree in Computer Science, Marketing, Information Technology, or related field.  
Responsibilities
Design and manage Pardot marketing automation solutions, including email campaigns, landing pages, and lead nurturing strategies. Integrate Pardot with Salesforce CRM to ensure seamless data synchronization and optimize lead generation and conversion.