Senior Product Content Lead at Geotab
Oakville, ON L6H 7V2, Canada -
Full Time


Start Date

Immediate

Expiry Date

06 Jul, 25

Salary

0.0

Posted On

07 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

WHO WE ARE

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

WHO YOU ARE:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Content Lead who will serve as the central coordinator and curator of Geotab’s product content ecosystem, ensuring that all product release information is accurate, consistent, and accessible. This role manages the content cycle, cadence, and strategy for product updates, acting as a vital bridge between Product, Product Marketing, Enablement, Content Solutions, and downstream teams to drive alignment and enhance product understanding and adoption. If you love technology, and are keen to join an industry leader — we would love to hear from you!

Responsibilities

WHAT YOU’LL DO:

As a Senior Product Content Lead, you will facilitate the development of product release content—spanning blogs, videos, emails, webinars, and in-app messaging intended for Geotab’s Customers, Partners, and Staff—by working closely with subject matter experts to gather, refine, and organize information. This role upholds rigorous content governance and standards, and is responsible for content management, ensuring all product release materials are developed and maintained to the highest standards. This role also ensures that product content is ready on time, and ahead of each release, to support seamless product launches. By aligning product release information with broader content strategies and business objectives, this role significantly enhances the customer experience, supports Geotab’s growth, and ensures seamless product adoption across the organization.

WHAT YOU’LL BRING TO THE ROLE

  • 5–8 years of previous experience in product content strategy, product marketing, technical writing, content management, or enablement within a SaaS, software, or technology-driven organization.
  • Bachelor’s degree in Content Creation & Management, Communications, Marketing, Technical Writing, Product Management, or a related field
  • Equivalent combination of education and/or work experience in a related field may be substituted.
  • Expertise in multi-channel content strategy, stakeholder communication, and content governance, ensuring alignment across teams.
  • Proven ability to translate complex technical information into clear, engaging, and audience-friendly content for internal and external use.
  • Strong familiarity with CMS (e.g. Heretto), in-app messaging, and analytics platforms (e.g., Walkme, Strapi, Heretto, Pendo).
  • Proficiency in product management and feedback tools (e.g., Jira, Productboard, NPS, CSAT) to track and optimize content effectiveness.
  • Skilled in data organization, reporting, and documentation publishing, including Google Suite (Sheets, Docs, Slides), CSS, HTML and XML.
  • Experience collaborating with Product Management and Product Marketing teams to ensure consistent, accurate, and high-impact content.
  • Product Ecosystem Mastery: Deep understanding of product ecosystems, content management systems (Walkme, Strapi, Heretto), and their impact on user experience.
  • Content Orchestration: Proven ability to manage complex content lifecycles and ensure consistent delivery across multiple channels.
  • Technical Content Proficiency: Ability to translate complex technical information into clear, concise, and engaging content.
  • Exceptional Communication: Outstanding verbal and written communication skills, with the ability to tailor messages to diverse audiences.
  • Cross-Functional Collaboration: Proven ability to align and facilitate communication between cross-functional teams.
  • Content Management Expertise: Experience managing and organizing large volumes of content, ensuring accuracy and accessibility.
  • Project Management Skills: Ability to manage multiple projects, prioritize tasks, and meet deadlines.
  • Strategic Thinking: Ability to develop and implement content strategies that align with business objectives.
    If you got this far, we hope you’re feeling excited about this role! Even if you don’t feel you meet every single requirement, we still encourage you to apply.
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