We’re very proud of our achievements:
In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!
We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

THE JOB

The needs of the user is everything to us, and how those needs are served falls under our Product teams.
They’re fact-finders.
They’re builders.
They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivalled user experiences.
Ready to make a real impact?
We’re looking for a Senior Product Designer who will work on projects within the wellbeing segment of web onboarding.
You’ll collaborate with an awesome team across User-Centric and Health design streams, plus key players in Medical, Legal, and Editorial.
Your mission? To craft seamless, engaging onboarding experiences that empower women and people who menstruate on their wellbeing journey.
If you love solving complex design challenges and making a real difference, we’d love to hear from you!

YOU’LL BE RESPONSIBLE FOR:

• Design intuitive, user-centric web onboarding flows focused on the wellbeing segment to drive conversions and engagement.
• Collaborate with the commercial stream to plan and execute A/B tests and experiments to optimise user journeys and monetisation outcomes.
• Work closely with product managers, developers, researchers, and content teams, as well as stakeholders in medical, legal, and editorial.
• Use data, analytics, and user research to inform and validate design decisions that align with user needs and business goals.
• Continuously iterate and refine designs based on feedback, experiment results, and performance data.
• Ensure a seamless, consistent user experience across the onboarding journey while adhering to Flo’s design systems.
• Create scalable design solutions that adapt to Flo’s growing user base and evolving product goals.
• Present design concepts, experiment outcomes, and insights clearly to stakeholders, advocating for user-first solutions.