DESCRIPTION

We’re looking for a highly motivated Senior Product Designer to spearhead the design strategy for our acquisition initiatives, with a strong focus on website optimization and conversion. This role is pivotal in driving company growth by maximizing the effectiveness of our digital touchpoints.
Youll lead the design of our websites and guide users seamlessly into claiming funnels, sales funnels, and app downloads. Collaborating with product, marketing, and engineering teams, you’ll create high-converting user experiences — from initial website interaction to successful product adoption.
As the design lead, you’ll bring strategic vision, customer and data-driven insights, and leadership to enhance our acquisition channels. You’ll be instrumental in how we attract, engage, and convert users, with a particular focus on the website as a primary conversion driver. You’ll also identify and capitalize on opportunities to optimize our digital presence, streamline user journeys from the website, and significantly impact our app download and sales funnel conversion rates.

• Lead end-to-end design for product acquisition, with a primary focus on website design and optimization to drive conversions into claiming funnels, sales funnels, and app downloads.
• Define and drive design strategy for the website and conversion pathways in partnership with product and marketing leadership — shaped by analytics, user insights, and A/B testing to create a compelling vision and roadmap for acquisition.
• Mentor and support designers within the acquisition team, fostering a data-driven, iterative design culture focused on website and conversion optimization.
• Optimize website conversion funnels by designing intuitive user flows, strong calls to action, landing pages, and sign-up processes that directly lead to claiming funnels, sales funnels, and app downloads, and minimize friction.
• Translate website data and user research into actionable design improvements, continuously iterating to enhance acquisition and conversion rates.
• Present and communicate design decisions clearly to stakeholders, using website analytics, A/B test results, and rationale to justify design choices and align on priorities.
• Champion design operations for acquisition, establishing tools, workflows, and best practices to improve the efficiency and quality of the website and funnel optimization.
• Own website performance metrics related to conversion, including click-through rates to claiming funnels, sales funnel entry rates, and app download initiations from the website.