Senior Product Manager, AI Search Growth (SEO/GEO) at LinkedIn

Mountain View, California, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

246000.0

Posted On

31 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Management, AI Search, SEO, GEO, Growth, Roadmap, Execution, Data Science, Design, User Stories, KPIs, GTM Alignment, Competitive Analysis, Technical SEO, Experimentation, OKRs

Industry

Software Development

Description

Company Description LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. Job Description This role will be based in Sunnyvale / Mountain View, San Francisco, CA, or Seattle, WA. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. We’re looking for an experienced Senior Product Manager on the Core Growth team to lead LinkedIn’s AI Search Growth workstream. This is a unique opportunity to own the product vision, strategy, and roadmap for how LinkedIn content is discovered across traditional search engines and emerging AI-powered answer platforms. In this high impact, high visibility role, you’ll have a direct line of sight to driving critical company metrics such as DAU and sessions by shaping one of LinkedIn’s largest external acquisition channels. You’ll operate as a full-stack product builder, owning everything from problem definition and roadmap through execution, launch, and iteration. You’ll work with fully staffed engineering and cross-functional teams to strengthen LinkedIn’s SEO foundations and advance our GEO (Generative Engine Optimization) strategy, ensuring our content is surfaced, cited, and trusted in AI-mediated search experiences. You’ll also own the go-to-market (GTM) alignment with Marketing, Editorial, International, and additional partners to drive durable, global growth. In this role, you’ll play a key part in adapting LinkedIn’s growth strategy to an evolving AI search ecosystem while advancing our mission to create economic opportunity for every professional around the world. Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works. Responsibilities Collaborate with engineering, data science, design, and other counterparts to build the team’s strategy and roadmap for AI Search Growth and drive execution. Build a deep understanding of external discovery funnels, search behavior, and AI search trends through qualitative and quantitative research, identifying high impact product opportunities. Create user stories, use cases, requirement documents and proposals with clear MVP definition and success metrics. Measure progress of organic acquisition, engagement, and downstream KPIs toward targets. Serve as the main POC and SME for AI Search Growth (SEO/GEO), collaborating across functions (PMM, Editorial, Marketing, International, PR, and other teams) to bring initiatives successfully to market. Communicate and evangelize the product vision and progress throughout LinkedIn from C-level stakeholders on down. Ensure transparency and alignment across the company. Lead analyses of the competitive search landscape, algorithm updates, AI search developments, and product metrics to determine the right set of technical and content features to drive sustainable growth. Identify and prioritize tech investments across crawlability, indexing, structured data, site architecture, and experimentation frameworks necessary for long-term resilience in AI-driven search ecosystems. Develop and monitor OKRs for key product initiatives and ensure alignment with stakeholder objectives. Work horizontally across LinkedIn’s key businesses and influence roadmap decisions that impact global external discoverability and acquisition. Qualifications Basic Qualifications BS/BA Degree in a technology related field OR equivalent experience 4+ years of experience in product management or equivalent role Preferred Qualifications 6+ years of experience in product management or equivalent role Experience owning SEO, search, marketplace discovery, or organic growth product areas at scale. Strong understanding of technical SEO fundamentals including indexing, site architecture, structured data, and page performance. Familiarity with emerging AI search paradigms and their impact on traffic, visibility, and acquisition strategy. Experience with user acquisition/top of funnel user growth. Experience working on highly iterative product development. Excellent communication skills with the ability to interact with and understand technical subjects and emerging technologies and their relevance to the marketplace. Ability to manage and lead across highly cross-functional teams. Ability to communicate findings clearly to both technical and non-technical audiences. Suggested Skills Product Management Search Products User Growth LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $151,000 to $246,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you Having interviews in an accessible location Being accompanied by a service dog Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency. Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal. Workplace Type: Hybrid Career Track & Grade: IC4/9 Department: Product

Responsibilities

This role involves collaborating with cross-functional teams to build the strategy and roadmap for AI Search Growth, focusing on driving execution and understanding external discovery funnels through research. The manager will also serve as the main point of contact and Subject Matter Expert for AI Search Growth (SEO/GEO) across various internal and external partners.