ABOUT APPYWAY

AppyWay helps cities reduce carbon emissions by making it easier to manage and find parking.
The company started with a simple parking app called AppyParking because street parking data wasn’t easy to access or understand. This led them to create the largest database of standardized parking data in the UK.
Our Traffic Suite platform empowers local authorities with best-in-class kerbside data, APIs, and tools to manage traffic orders, parking, and street space more efficiently.
Now, AppyWay’s platform is used by cities across Europe and even in New York City. It provides parking maps, real-time availability, and cashless payment options to help drivers and delivery fleets find parking more efficiently.
They’ve raised over £20 million from investors like Hyundai and Mastercard to continue growing. If you want to help solve real-world problems and make a positive impact, AppyWay might be a great fit for you.

REQUIREMENTS

• 7+ years of experience as a Product Manager, with at least 2 years in a senior or lead role.
• Direct experience working in urban planning, mobility, transport technology, or smart cities.
• Strong expertise in geospatial data and APIs, with an ability to translate location-based insights into product value.
• Equally fluent in policy and code — understands urban planning contexts but can also dive into technical product specs.
• Skilled at applying AI tools for:
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• User research and customer insights

• Competitor/market analysis
• Data-driven prioritisation and decision-making
• Enhancing BI dashboards and analytics workflows
• Excellent communication and presentation skills, with the ability to inspire and influence at all levels.
• Experience in agile product management methodologies and skilled at stakeholder management, especially with public sector and government bodies.
• Background in workflow automation, data-driven products, analytics, or BI platforms is preferable.
• Passionate about using technology to deliver real-world impact in reducing congestion, improving kerbside efficiency, and enabling sustainable urban mobility.

ROLE OVERVIEW

We are looking for a Senior Product Manager to lead the development and growth of our flagship platform for traffic management, kerbside analytics, and smart city decision-making. We are looking for someone who thrives as an individual contributor combining strategic product thinking with the ability to roll up their sleeves and drive execution end-to-end.
You will shape the product vision, drive execution, and ensure our solutions deliver measurable impact for cities, transport authorities, and mobility operators.
This role sits at the intersection of urban planning, geospatial technology, AI, and mobility innovation. You will collaborate with engineers, designers, commercial teams, and public sector stakeholders to build solutions that transform how cities manage traffic flows, kerbside assets, and mobility demand.

KEY RESPONSIBILITIES

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• Product Strategy & Vision

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• Define and own the product roadmap for the kerbside management platform

• Align product direction with company strategy, market needs, and emerging smart city trends.
• Identify opportunities to leverage kerbside and traffic data to improve urban mobility outcomes.
• Execution & Delivery
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• Translate strategic goals into actionable product requirements and features.

• Work closely with engineering and design teams to deliver high-quality, scalable products.
• Lead product discovery, backlog prioritisation, and sprint planning.
• Customer & Stakeholder Engagement
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• Partner with city authorities, transport agencies, and mobility providers to understand challenges and co-develop solutions.

• Act as the voice of the customer, ensuring products deliver value for public and private sector partners.
• Represent the product at client workshops, industry events, and stakeholder forums.
• Market & Industry Insight
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• Stay ahead of trends in urban planning, mobility-as-a-service, traffic management, AI in mobility, and smart city technology.

• Translate regulatory and policy shifts into product opportunities or requirements.
• Benchmark against competitor and partner solutions to ensure differentiation.
• Data & Impact
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• Define and track product KPIs to measure adoption, performance, and outcomes.

• Work with data science and analytics teams to ensure KerbBI provides actionable, accurate insights
• Use AI-driven tools for data analysis, market research, customer feedback synthesis, and roadmap validation.