Senior Product Manager, Engagement at ManyChat

Amsterdam, North Holland, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

02 Feb, 26

Salary

0.0

Posted On

04 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Management, User Engagement, Data Analysis, Experimentation, Customer Insight, Personalized Experiences, Cross-Functional Collaboration, Retention Strategies, Feature Discovery, Lifecycle Personalization, Communication Skills, Storytelling, AI Integration, CRM Experience, Marketing Automation, Growth Frameworks

Industry

Software Development

Description

WHO WE ARE: Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners. With 250+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster. WHAT WE'RE LOOKING FOR: We are looking for a Product Manager for Engagement to lead one of the most critical parts of the Manychat user journey — helping users unlock the full value of our product once they’ve activated and built their first automations. Manychat is evolving into an Instagram-first social CRM, and this role will be key to defining how users deepen their engagement across our three core product pillars: Automations, Inbox, and AI. You’ll be responsible for shaping how users explore, adopt, and continuously benefit from Manychat — ensuring that each interaction feels relevant, personalized, and impactful. This means creating scalable experiences that adapt to different customer segments and growth stages, driving retention and long-term product love. This is a highly cross-functional role that combines product thinking, experimentation, and customer insight to craft a personalized engagement loop that delights users and drives business outcomes. WHAT YOU’LL DO: Own the post-activation user journey, defining the strategy for engagement, feature discovery, and retention. Design personalized experiences that adapt to user segments, use cases, and maturity levels. Build the bridge between Automations, Inbox, and AI — ensuring users seamlessly navigate and gain value across these key product areas. Run experiments and growth loops that deepen engagement, increase multi-feature adoption, and reduce churn. Leverage data & behavioral insights to identify opportunities for improving engagement and reactivation. Collaborate cross-functionally with Lifecycle, Inbox, Automations, and AI teams to deliver a cohesive and personalized experience. Own and measure key metrics such as feature adoption, retention, DAU/MAU, and engagement depth. Translate insights into scalable frameworks for ongoing user engagement and lifecycle personalization. WHAT YOU’LL BRING: 5+ years of Product Management experience, ideally in SaaS or PLG environments. Proven success driving user engagement, retention, or lifecycle growth. Strong background in data-informed decision-making and experimentation (A/B tests, funnel analysis, retention cohorts). Deep empathy for users and a passion for understanding their motivations and behavior. Experience designing personalized user journeys and cross-feature experiences. Ability to execute fast, prioritize effectively, and lead cross-functional teams toward measurable outcomes. Excellent communication and storytelling skills — you can align teams around a clear vision of the user journey. BONUS POINTS: Experience in CRM, marketing automation, or communication tools. Background in AI/ML-driven personalization or lifecycle automation. Familiarity with social or creator ecosystems (Instagram, TikTok, WhatsApp). Strong grasp of growth frameworks (e.g., engagement loops, habit formation, lifecycle triggers). WHY US? Shape one of the most strategic product areas at Manychat with global scale and visibility. Join a fast-growing SaaS company trusted by millions of creators and businesses. Work alongside world-class engineers and product leaders in a product-first culture. Competitive compensation, equity options, and benefits. A team that cares intensely, wins together, and dazzles customers every day. WHAT WE OFFER: We care deeply about your growth, well-being, and comfort: Hybrid onboarding to start work remotely and relocation support for you and your family. Comprehensive health insurance for both you and your family. Professional development budget for conference tickets, online courses, and other relevant resources to help you grow. Flexible benefits package to tailor perks that matters most for you. Hybrid work and generous leave options to prioritize your work-life balance. In-office perks, including free meals and snacks. Company-funded sport activities, annual offsites and team-building events. Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

Responsibilities

Own the post-activation user journey, defining the strategy for engagement, feature discovery, and retention. Design personalized experiences that adapt to user segments and drive long-term product love.