SUMMARY

The fundraising team at the Wikimedia Foundation conducts worldwide campaigns across nearly 40 countries and 20 languages, collecting small donations (averaging about $15) as well as large and small offline donations to support the Wikimedia Foundation’s mission to empower and engage people around the world with free knowledge.
The Senior Product Manager is responsible for overseeing the development, strategy, and growth of our Customer Relationship Management (CRM) system, CiviCRM. Reporting to the Director of Fundraising Technology, the Senior Product Manager, CRM will be responsible for the development, strategy and growth of the CRM system and supporting fundraising colleagues by ensuring that our CRM enables fundraising objectives and strategies. The ideal candidate will have a strong background in product management and strategy as well as fundraising and CRM experience at a similar sized non-profit organization.

SKILLS AND EXPERIENCE:

• 3-5 years of experience in product management. Experience creating product roadmaps and strategies.
• Proven project, communication, and time management skills
• Agility and flexibility to work with multiple different teams, projects, and technologies while delivering value and impact
• Ability to partner and work closely with internal teams, including developers, engineers, architects, security, and product teams.
• Outstanding written and verbal communication skills with the ability to translate complex technical requirements to non-technical audiences, as well as turn non-technical requirements into specs that engineering teams can execute against.
• Experience with data analysis and using data to drive product decisions.
• Deep understanding of fundraising operations, donor engagement, and the non-profit sector.

• Product Vision, Strategy, and Planning.
• Define and champion the product vision and strategy for Wikimedia Foundation’s CRM system, aligning with strategic fundraising priorities.
• Develop and maintain a CRM product roadmap, prioritizing features based on user needs and fundraising value.
• Prepare and maintain project and technical documentation and artifacts, including release notes, analysis, reports, and user documentation.
• User Engagement and Understanding:
• Actively engage with all CRM users and stakeholders (this includes fundraising, donor engagement, marketing, and program teams) to understand goals, workflows, and pain points related to CRM.
• Prioritize CRM features and enhancements that improve user experience and streamline workflows based on stakeholder input.
• Leverage deep understanding of CRM to proactively suggest tools and workflows to optimize team processes.
• Train and mentor teams in the use of CiviCRM, ensuring they are using it to its full capacity, and that it is meeting their needs.
• Develop robust documentation on CRM features and workflows.
• Be a champion of experimentation and innovation to improve donor engagement and team efficiency.
• Technology and Process Optimization
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• Drive the strategic integration of the CRM with other tools and platforms, such as email marketing, donation processing and donor relations ticketing systems, to optimize workflows and data insights.

• Define and prioritize the CRM technical product roadmap, focusing on scalability, adaptability, and the capacity to meet the organization’s growing needs and to incorporate emerging technologies.
• Project and Team Collaboration:
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• Participate in sprint planning and prioritization for CRM related tasks. Develop and advocate for priority tasks within the fundraising teams wider backlog.

• Evaluate new and existing CRM and database products and services and stay updated with product updates.
• Collaboration with upstream CiviCRM to meet our user needs and requirements.