KATKIN’S OPPORTUNITY

Most cat food contains just 4% meat, filled with powdered derivatives, grains, and fillers—cheap for companies, but hard for cats to digest.
At KatKin, we do things differently. Our 100% Fresh-cooked, premium meat recipes are crafted by in-house vets and nutritionists to give cats the best, most natural nutrition—delivered straight to their door.
KatKin is building a global challenger brand in cat health and wellbeing, going after a $50B global market. Beyond the core product of Fresh food for cats, KatKin’s vision is to build a set of products and services for Cat Parents to manage their cat’s health. Everything from litter and treats, to digital health management for your cat.
Today, KatKin’s core DTC business is in the UK, with retail presence across the UK and Europe. We will expand DTC to the European market later this year.

WHAT WE DO AT KATKIN

As Senior Growth Product Manager, you will be owning the digital journeys that convert site visitors into customers, across all acquisition channels. You will be solving the unique challenges we face, such as educating about a new concept, communicating value for money, and personalising the journey to suit different needs. Your work will directly contribute to the number 1 strategic focus of the company - growing the customer base.
You will work closely with Product Design and Engineering as a product trio, in a fast moving Scrum environment. You will also build strong relationships with Growth, Creative, Cat Experts and other functions within the business to ensure high alignment and swift delivery. You will gain a deep understanding of customer pain points, identify the most impactful opportunities, design and implement the most effective solutions. You will own the strategy and roadmap for your area, ensuring we effectively educate customers on the benefits of fresh pet food while crafting a world-class digital experience to effortlessly explore and buy our products.

WHO WE ARE LOOKING FOR:

• Must have experience in product-led growth, with a strong focus on acquisition CRO—you know how to run structured experiments that drive measurable impact.
• Data-driven decision-maker—comfortable using analytics tools to uncover key insights to support decision making
• Customer-obsessed—skilled in conducting user research to deeply understand motivations, barriers, and opportunities.
• Strong A/B testing expertise—understands how to design, execute, and interpret experiments to maximise learnings.
• Thrives in fast-paced environments—proactive in solving challenges where processes may still be evolving.
• Collaborative leader—able to align and inspire cross-functional teams, creating an environment where experimentation and learning drive success. Experienced in working with Product Design and Engineering as a Product Trio is a plus.
• Creative and strategic thinker—comfortable pushing boundaries and challenging assumptions to unlock new opportunities.
• Experience in DTC or e-commerce business operating internationally is a plus.

ABOUT US

We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.
We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com

Please refer the Job description for details