Senior Product Manager, Growth - NYT Wirecutter at The New York Times

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Feb, 26

Salary

165000.0

Posted On

20 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Management, Performance Marketing, Affiliate Marketing, Technical SEO, AI Strategy, A/B Testing, Data Analysis, User Experience, Growth Loops, Communication, Project Management, Strategic Planning, SEO, Experimentation, Email Deliverability, Core Web Vitals

Industry

Newspaper Publishing

Description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role Wirecutter, the product review and shopping guide arm of The New York Times Company, is looking for an experienced and driven product manager to lead the strategy and execution of our top-of-funnel growth. In this role, you will navigate the evolving landscape of search, discovery, and AI-driven platforms. You will guide our Audience Growth team and stakeholders to evolve and scale our main acquisition channels , nurturing growth loops to expand our audience reach and deepening engagement to grow lifetime value. You will report to Wirecutter's Product Director of Growth. Responsibilities: Strategic Growth Planning: Create product plans focused on driving exponential top-of-funnel user growth, retention, and conversion. This includes developing strategies that balance organic/technical SEO with paid search initiatives and adapt to latest channels like AEO (Answer Engine Optimization) and AGO (AI-Generated Overviews). Prioritization for Growth: Guide the prioritization of work by building business cases that consider the bottom line and impact on key growth metrics. Knowing when to go deep on a few things versus incremental progress on numerous things will be key. Technical SEO & AI-Driven Growth: Partner closely with technical SEO experts, frontend engineers, and Engineering partners to define and execute a roadmap that optimizes for Core Web Vitals, robots.txt management, domain handling (e.g. 301 redirects), and platform scalability. AI Strategy & Experimentation: Incorporate AI tooling to amplify your own planning, efficiency, and execution in product management, SEO, and growth. Work with Engineering and Design to make build vs. buy vs. hybrid decisions looking for opportunities to implement A/B testing and growth loop optimization. Scope Management: Break large projects down into smaller, actionable scopes to mitigate delivery risk and provide near-term and long-term value. Communication & Alignment: Manage up, down, and all around with teams and stakeholders to uphold understanding. Design & User Experience: Partner with Design to deliver intuitive and usable reader experiences prioritizing features that allow users to discover Wirecutter's value quickly, minimizing friction and maximizing top-of-funnel engagement and satisfaction. Growth Loop Implementation: Lead integration efforts between Wirecutter and The New York Times' tooling and platforms. Bridge Product & Marketing: Bridge the gap between external marketing efforts and the internal product experience. Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world. Basic Qualifications: 5+ years of experience in product management 3+ years of experience in performance marketing, affiliate marketing, or a similar industry that involved growth tactics 1+ year of experience partnering with technical SEO experts and frontend engineers on projects like Core Web Vitals, robots.txt optimization, and domain redirect strategies. 1+ year of experience between organic (SEO/AEO) and paid search acquisition strategies. 1+ year of experience using AI tools to enhance product management workflows and execution. 2+ years of experience applying data for growth insights and optimization. 2+ years experience in A/B testing and experimentation methodologies. Preferred Qualifications: 2+ years of experience in a scale-up company with a focus on driving rapid user growth. Experience with the latest discovery channels - AEO (Answer Engine Optimization) and the impact of AI-Generated Overviews (AGO) on media and affiliate companies. Understanding of how and when to use AI/ML-based solutions to solve business and customer problems. Understanding of growth loops and their application in product development. Experience with newsletter growth, including domain knowledge around inbox placement optimization and email deliverability. REQ-019229 The annual base pay range for this role is between: $144,000—$165,000 USD The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For information about The New York Times' privacy practices for job applicants click here. Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times. If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.

Responsibilities

Lead the strategy and execution of top-of-funnel growth for Wirecutter. Guide the Audience Growth team to evolve and scale acquisition channels while deepening engagement to grow lifetime value.