Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly! Bring passion and dedication to your job, and there’s no telling what you could accomplish! Apple’s Services - App Store, Apple Music, Apple Books, Apple Podcasts, and many more - are the most exciting and dynamic in the world! Our teams work together to craft products and experiences that impact people’s lives in ways they could not have imagined. Finding new ways to connect with our customers is always top of mind. Apple Services Marketing is seeking an experienced Product Manager to lead the development and evolution of our MarTech data ecosystem. This role will focus on product ownership of the platforms that empower stakeholders to make data-informed decisions, optimize campaigns, and accurately measure performance. The Product Manager will own the vision, goals, strategy and product roadmaps across a suite of data products and will work closely with cross-functional teams to support feature intake and shape feature roadmaps based on business priority and stakeholder feedback. This role is an opportunity to shape the marketing data foundation that drives decision-making across the organization; solve complex attribution and measurement challenges in a fast-paced, innovative environment; and work alongside passionate teams at the intersection of marketing, technology, and analytics.

DESCRIPTION

Subject matter expertise: - Serve as the primary point of contact for marketing, analytics, engineering, and external vendor stakeholders on all topics related to marketing data collection and attribution across Apple Services. Data Product Ownership: - Lead conversations and share guidance with cross functional stakeholders on available attribution solutions for new businesses/services. - Lead the strategy, vision, and roadmap for internal marketing data products, including attribution, instrumentation, and our marketing data platform. - Own prioritization efforts by scoping initiatives, gathering and documenting stakeholder requirements, and managing intake across Apple Services marketing, analytics, and engineering teams. - Collaborate closely with analytics, data science, and engineering partners to ensure data outputs are transparent, accurate, and actionable. - Oversee the development and enhancement of a centralized marketing data platform that aggregates, standardizes, and surfaces campaign and performance data for external marketing effectiveness. General: - Work closely with the broader MarTech team (Product, Program, Solutions, Engineering) to align on priorities and downstream feature support/impact. - Advocate for scalable, privacy-compliant marketing data practices. - Communicate delivery timelines, key dates, and applicable updates to stakeholders across platforms. - Translate complex technical requirements into clear business impact stories for non-technical partners. - Responsible for creation of UAT test cases for features within their space. - Coordination with engineering on QA, Regression, Integration and other testing. - Responsible for working with ops to roll out user training, documentation for features, and providing input into pilot, geo rollout or other go to market considerations. Fully responsible for GTM planning and execution for single product features.

MINIMUM QUALIFICATIONS

• 7+ years of professional experience with a minimum of 5+ in AdTech/MarTech product management and/or related professional experience in a high-tech company.
• Ability to tackle complex challenges, think critically, work cross-functionally, and deliver innovative solutions.
• Excellent written and verbal communication skills, especially when explaining technical topics to non-technical audiences.
• Deep understanding of customer needs, maintained by regularly absorbing feedback, research, and insights from multiple sources.
• Superb customer focus and collaboration skills, with a knack for building strong relationships to better understand and meet customer needs.
• History of delivering measurable, meaningful outcomes that drive success for the product, product area, or team.
• Ability to adapt quickly to changing priorities and needs, and comfort with ambiguity
• Highly organized, comfortable managing multiple workstreams, and a strong sense of ownership.

PREFERRED QUALIFICATIONS

• Experience with marketing measurement methodologies (first-touch, last-touch, multi-touch, modeled attribution, incrementality).
• Understanding of digital marketing ecosystems, including paid media platforms (Google, Meta, programmatic), CRM systems, and web/app measurement technologies.
• Knowledge of privacy regulations impacting marketing data (e.g., GDPR, ATT etc.).
• Ability to articulate complex technical concepts and solutions to a diverse set of stakeholders, tailoring technical depth for audiences across marketing, analytics, and engineering.
• Ability to quickly establish trust, credibility, and influence across a variety of cross-functional and multi-directional partners.
• Excels at navigating through ambiguity to move initiatives forward - from strategy and concept to delivery
• Proven experience launching and scaling internal products, including go-to-market and communication strategies

Please refer the Job description for details