Description
Our client is a pioneering biotechnology company focused on developing a novel class of T cell receptor (TCR) bispecific immunotherapies. Headquartered in the UK, it is recognized for its groundbreaking work in targeting intracellular antigens and has developed the first approved TCR therapeutic for a rare and aggressive form of eye cancer. The company’s innovative platform has the potential to transform the treatment landscape for a range of cancers, infectious diseases, and autoimmune conditions.
Lead the promotion of a flagship oncology product in the DACH region (Germany, Austria, and Switzerland) and serve as a subject matter expert in product marketing. This role offers the opportunity to make a meaningful impact on patients with a rare and life-threatening eye cancer by supporting the commercialization of a first-in-class bispecific T cell receptor therapy—part of a new generation of targeted immunotherapies.
Responsibilities:

Reporting to the Director of Product Marketing for Europe, this role is a key member of the European commercial team. Responsibilities include:

• Developing and executing strategic and tactical marketing plans tailored to the DACH markets.
• Adapting global brand strategies to local market needs, ensuring cross-functional alignment with Medical, Market Access, and Regulatory teams.
• Leading peer-to-peer engagement and support program strategies across the region.
• Executing marketing tactics aligned with market needs and measuring their effectiveness using appropriate KPIs.
• Driving initiatives to support early patient identification and increase therapy duration.
• Organizing and managing external events, congresses, and KOL engagement.
• Collaborating with cross-functional teams to ensure compliant review and approval of materials.
• Supporting the sales and market access teams with clear communication of strategies and key messages.
• Facilitating workshops and developing marketing materials for national field team meetings.
• Gathering feedback to refine marketing initiatives and identify new opportunities.
• Managing budgets, reviewing invoices, and conducting ROI assessments.
• Coordinating the annual commercial planning and budgeting process.
• Working with procurement and external vendors to ensure timely delivery of marketing materials and services.
• Ensuring compliance with all relevant legal, regulatory, and industry guidelines.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field; MBA or advanced degree preferred.
• Proven experience in a German marketing role within oncology.
• Background in sales and/or marketing within a German affiliate.
• Prior experience as a sales representative
• Strong background in peer-to-peer marketing and brand planning.
• pharmaceutical or relevant marketing experience.
• Familiarity with Veeva Vault or similar promotional/regulatory platforms.
• Fluent in both German and English (written and spoken).
• Experience in Austria and Switzerland is a plus.
• Willingness to travel within the DACH region and occasionally across Europe.
• Deep understanding of brand marketing, including positioning, branding, and channel strategy.
• Expertise in tailored peer-to-peer and support program approaches.
• Knowledge of the healthcare and regulatory landscape in the DACH region.
• Strong analytical and financial skills to interpret data and shape strategy.
• Excellent communication and presentation skills.
• Ability to manage multiple projects under tight deadlines.
• Collaborative mindset with cross-functional teams.
• Proactive, results-driven, and adaptable to change.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health? Here, the work is challenging, and the pace is exhilarating. By joining one of our commercial teams, you’re empowered to succeed with the support, resources, and autonomy that you need. The diversification and breadth of our new and existing partnerships create a multitude of career paths and employment opportunities. Syneos Health has launched more sales teams in the last 5 years across all major therapeutic areas than the top 25 pharma companies combined. Join our game-changing, global company dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Experience the thrill of knowing that your everyday efforts are contributing to improving patients’ lives around the world.
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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
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• Developing and executing strategic and tactical marketing plans tailored to the DACH markets.
• Adapting global brand strategies to local market needs, ensuring cross-functional alignment with Medical, Market Access, and Regulatory teams.
• Leading peer-to-peer engagement and support program strategies across the region.
• Executing marketing tactics aligned with market needs and measuring their effectiveness using appropriate KPIs.
• Driving initiatives to support early patient identification and increase therapy duration.
• Organizing and managing external events, congresses, and KOL engagement.
• Collaborating with cross-functional teams to ensure compliant review and approval of materials.
• Supporting the sales and market access teams with clear communication of strategies and key messages.
• Facilitating workshops and developing marketing materials for national field team meetings.
• Gathering feedback to refine marketing initiatives and identify new opportunities.
• Managing budgets, reviewing invoices, and conducting ROI assessments.
• Coordinating the annual commercial planning and budgeting process.
• Working with procurement and external vendors to ensure timely delivery of marketing materials and services.
• Ensuring compliance with all relevant legal, regulatory, and industry guidelines