JOB DESCRIPTION SUMMARY

The Senior Product Manager will develop the strategic and tactical initiatives for a key market segment on a global basis. Prepare three-year strategic plans for a market segment and annual marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for product and/or market segment. Responsibilities may include leading and managing other marketing personnel.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree or equivalent experience
• Minimum seven years of business experience in marketing/sales or equivalent role
• Experience in healthcare or comparable industry

PREFERRED QUALIFICATIONS:

• Development of medical devices from ideation to launch
• Strong Stakeholder Management
• Product life cycle management
• Product profitability management
• Forecasting and pricing
• Development of promotional materials
• Strong analytical and technical skills
• Demonstrated leadership, communication, partnership, and organizational skills
• Strategical mentality

• Develop and implement strategic and tactical marketing plans. Responsible for long-term goals and objectives for the market segment.
• Define markets, identify market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, driven positioning, and market dynamics.
• Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
• Identify new markets and portfolio expansion and optimization through various methodologies.
• Develop, implement, and lead market segment budget and expense.
• Create new product release plan and documents to include strategy, slides, video, driven positioning, pricing, promotion, and delivery. Develop sales training materials.
• Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
• Determine product prices that support product line profitability.
• Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
• Create promotional materials, marketing programs, and sales tools.
• Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.
• Work with professional education and sales training to create key customer visits and labs. Conduct new product training and sales force training.
• Support field sales organization on highly technical product inquiries; provide appropriate product information, including technical data and product availability information.
• Lead directly or indirectly marketing team to achieve product line goals and objectives