ABOUT ALLICA BANK

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

DEPARTMENT DESCRIPTION

Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data. Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention - ensuring our banking solutions reach and resonate with the right SMEs at the right time. Growth is both a science and an art. We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica’s mission to empower established SMEs with the banking they deserve.

PERSONAL ATTRIBUTES & EXPERIENCE

• Analytical & data-driven – able to independently analyse complex datasets, identify trends, and derive actionable insights to optimise customer engagement.
• Customer-centric mindset – strong understanding of customer behaviour and lifecycle stages, proactively identifying opportunities to enhance value and reduce churn.
• Problem-solving & critical thinking – recognises false assumptions, applies structured thinking to solve challenges, and proposes creative, scalable solutions to business problems.
• Ownership & execution focus – takes full ownership of projects, consistently delivering high-quality work on time, resolving issues, and implementing automation for efficiency.
• Collaboration & communication – effectively communicates insights and recommendations to cross-functional teams and leadership, ensuring data-driven decision-making and strategic alignment.
• Data Analytics & reporting – strong proficiency in Excel, including the ability to manipulate and analyse large datasets using pivot tables, formulas, and data visualisation tools. Experience in using data to track and measure customer engagement trends and campaign performance.
• Growth & engagement metrics – good understanding of customer lifecycle metrics such as active engagement, feature adoption, and transactional behaviour. Ability to track trends and measure impact.
• Project ownership & execution – comfortable leading and executing engagement-focused projects from analysis to implementation. Works autonomously but ensures alignment with product marketing objectives.
• Presentation & storytelling – ability to translate complex data insights into clear, actionable recommendations. Creates compelling presentations that drive alignment across teams and influence decision-making.
• Automation & technical execution – hands-on experience optimising CRM and marketing automation tools such as HubSpot, ensuring customer touchpoints are timely, relevant, and personalised.
• Experimentation & optimisation – develops and executes experiments (e.g., A/B tests, engagement triggers) to refine onboarding and lifecycle engagement strategies.

DON’T TICK EVERY BOX?

Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!

ROLE DESCRIPTION

We are seeking a highly analytical, data-driven, and execution-focused Senior Analyst to join our Product Marketing Team within the Growth Squad. In this role, you will work closely with the Product Marketing Manager to drive customer engagement and experience initiatives, contributing to the achievement of key growth objectives.
You will be responsible for analyzing trends, optimizing customer engagement strategies, and executing data-backed initiatives to improve customer engagement and product adoption. The ideal candidate is a strategic thinker with a hands-on approach, capable of independently executing campaigns and collaborating across teams.

PRINCIPAL ACCOUNTABILITIES

• Work with the product marketing manager, product, content, brand, and customer-facing teams to execute customer engagement initiatives aligned with 2025 OKRs.
• Develop data-driven growth strategies to optimise post-account opening onboarding and in-life engagement.
• Identify and prioritise opportunities for increasing account usage, payment transactions, and organic referrals.
• Design, launch, and optimise multi-channel growth campaigns across in-app, email, push notifications, and online banking.
• Conduct in-depth data analysis on customer behaviour, campaign performance, and engagement trends to inform strategy.
• Support enhanced customer communication strategies, including personalised messaging, nurture journeys, and notification frameworks.
• Collaborate with cross-functional teams to optimise onboarding, improve engagement loops, and implement structured customer feedback.
• Align with customer-facing teams to provide actionable insights, training, and tools for improved engagement.