Senior Product Marketing Manager

at  Apryse

ASSETS:

• Understanding of the unique needs of business and consumer personas with document processing and digital signature workflow needs
• Experience with customer voice programs such as user groups and customer advisory boards.
• A strong track record of creating and delivering digital marketing assets on time against aggressive schedules.
• Excellent written and verbal communication skills with the ability to present complex technical information in a clear and concise manner to both developers and business decision makers.

COMPANY DESCRIPTION

As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs - and counting - and the highest ratings among PDF productivity apps on the largest online app marketplaces.

Requirements:

• Bachelor’s Degree in Marketing, Business, Computer Science or equivalent in a related field.
• 7-10 years of experience in product messaging, and creating, planning and executing of go-to-market activities for B2B and/or SaaS products
• Experience of working with technology and services partners to create joint messaging and go-to-market activities.
• Track record of effectively partnering with multiple stakeholders, especially product management, engineering and demand generation teams.
• Ability to effectively collaborate in a remote-first environment.
• Experience in translating complex technical product details into customer-facing messagin

THE ROLE:

We are looking for a talented and experienced Sr. Manager, Product Marketing to join our team and will champion the understanding of customer use cases, create and communicate compelling and differentiated value propositions, while increasing sales effectiveness in acquiring new partners and customers in high-value vertical industries.
The position offers a unique combination of big-picture thinking, small company agility and experimentation, and the opportunity to have a substantial impact in a growing company.
Reporting to the Global Director, Product Marketing, this role will work directly with the VP of Product Management on the XODO product line. The individual will have a proven track record of creating effective market positioning and impactful content to drive go-to-market strategy and programs, as you will play a key role in shaping the Apryse message to key audiences and industries.

RESPONSIBILITIES:

• Develop messaging that brings to life the value of the Apryse XODO Product Suite together, evolving the GTM to include business users, industry vertical positioning, and business-value propositions that differentiate Apryse in the market.
• Understand the business user journey for key audiences and translate this into digital journeys in partnership with other marketing and product stakeholders. Leverage data, analytics, SEO, and keyword research to inform marketing strategy.
• Work closely with product managers, sales and marketing to communicate the value of feature launches to internal and external audiences.
• Create and maintain product marketing assets to include blogs, collateral, battlecards, messaging frameworks, and more.
• Create engaging enablement content for sales and customer success to better understand how to position Apryse products to target vertical audiences.
• Represent the customer voice to PMM stakeholders including Product, Marketing, and Sales/CS. This includes management of customer advisory board and summarizing insights on customer pain points learned from calls and direct interaction with customers.
• Represent the partner community persona and create messaging to support marketing programs that cater to these audiences. Research the top partner opportunities in each vertical and participate in planning for key account marketing initiatives.

Requirements:

• Bachelor’s Degree in Marketing, Business, Computer Science or equivalent in a related field.
• 7-10 years of experience in product messaging, and creating, planning and executing of go-to-market activities for B2B and/or SaaS products
• Experience of working with technology and services partners to create joint messaging and go-to-market activities.
• Track record of effectively partnering with multiple stakeholders, especially product management, engineering and demand generation teams.
• Ability to effectively collaborate in a remote-first environment.
• Experience in translating complex technical product details into customer-facing messaging