Senior Product Marketing Manager at Avalara

, , United States -

Full Time

Start Date

Immediate

Expiry Date

21 Apr, 26

Salary

0.0

Posted On

21 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Marketing Strategy, Messaging, Lead Generation, Customer Engagement, Sales Collaboration, Presentation Skills, AI Technologies, Tax Compliance, Go-To-Market Strategy, Audience-Specific Messaging, Customer Success Stories, Creative Marketing Activities, Analytical Skills, Technical Marketing, Product Management

Industry

Software Development

Description

What You'll Do Avalara is looking for a Senior Product Marketing Manager to lead our 1099, W9 and Business Licenses products. You will need to create a marketing strategy and product/solution position, to execution on messaging and measurement. You will work with product management, sales, and marketing to create go-to-market content and strategies that move the needle. You will develop detailed knowledge of these products, working to create a comprehensive go-to-market plan and communicate details about our unique value in the tax compliance market. This is a fully remote position reporting to our Director, Product Marketing #LI-Remote What Your Responsibilities Will Be You will collaborate with Product Management to distill important functionality and benefits for upcoming features into product marketing messages. You will engage with Revenue Marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing campaigns. You will develop compelling audience-specific messages and presentations, customer success stories, and videos. You will develop creative product marketing activities that reach target audiences. You will work with sales to ready our general and specialized sales teams on our value propositions and messaging. You will deliver presentations to internal and external audiences (analysts, customers, conference sessions, and third-party, public events) on Avalara's compliance platform. What You'll Need to be Successful 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management 5+ years demonstrated track record in crafting positioning and marketing content A Bachelor's degree in marketing, business, technology, or a relevant field of studies such as computer science Demonstrated ability in launching and growing innovative technology products Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

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Responsibilities

The Senior Product Marketing Manager will lead the marketing strategy for Avalara's 1099, W9, and Business Licenses products. Responsibilities include collaborating with product management and sales teams to create go-to-market content and strategies.