Senior Product Marketing Manager at b.well Connected Health

, , -

Full Time

Start Date

Immediate

Expiry Date

29 Jul, 26

Salary

180000.0

Posted On

30 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product marketing, Product strategy, B2B SaaS, Healthtech, Data platforms, AI, Go-to-market strategy, Storytelling, Sales enablement, Market intelligence, Competitive analysis, Cross-functional leadership, Data-driven decision making, Interoperability, FHIR

Industry

Hospitals and Health Care

Description

Senior Product Marketing Manager Company Overview b.well is solving healthcare’s fragmentation problem with our FHIR-based health data management platform. The platform connects data from EHRs, wearables, portals, and other sources, while our intelligence engine personalizes the consumer experience. By simplifying the complex healthcare ecosystem, we make it easy and convenient for consumers to engage and take action—whether it’s scheduling care, setting reminders, accessing health data, and more. For our clients, this means better health outcomes, operational efficiency, and stronger consumer engagement. About position: We’re hiring a Senior Product Marketing Manager to own how our platform shows up in the market. This is not a downstream execution role. You will define how we position b.well as the category-defining infrastructure for health data and AI, shape how our products are understood by buyers, and directly influence revenue. You’ll work at the intersection of Product, Sales, and Leadership, turning complex capabilities into clear, compelling narratives that win in the market. This is a full time role open to fully remote work. 1. Category & Narrative Leadership * Define and evolve b.well’s core positioning and category narrative (health data platform, health AI infrastructure, etc.) * Translate complex platform capabilities into clear, differentiated messaging * Build opinionated POVs on where the market is going, and how b.well leads it 2. Product Positioning & Launches * Own positioning, messaging, and GTM strategy for key products (e.g., data platform, AI SDK, network, quality) * Lead end-to-end product launches—from narrative to enablement to adoption * Partner with Product to shape roadmap based on market needs and competitive insights 3. Sales & Revenue Enablement * Build high-impact sales narratives, decks, and tools that accelerate deals * Equip Sales to confidently position b.well against incumbents and emerging players * Partner on strategic deals and bring market perspective into the sales cycle 4. Market Intelligence & Competitive Strategy * Develop deep understanding of competitors (EHRs, point solutions, data platforms, AI vendors) * Create battlecards, POVs, and strategic insights that inform go-to-market * Continuously synthesize customer feedback, analyst perspectives, and market signals 5. Adoption, Growth & Proof * Define success metrics across the funnel: awareness → pipeline → adoption * Partner with Growth and Product to drive product adoption and expansion * Turn customer outcomes into proof points, case studies, and storytelling Experience: * 8–10+ years in product marketing, product strategy, or related roles * Strong experience in B2B SaaS, ideally in healthtech, data platforms, or AI * Proven track record of owning positioning and go-to-market for complex products * Experience supporting enterprise sales cycles and influencing revenue Capabilities: * Exceptional storyteller, can simplify complex systems into compelling narratives * Strategic thinker who can operate at both category level and product level * Strong cross-functional operator—trusted partner to Product and Sales * Data-driven, comfortable defining metrics, analyzing performance, and iterating * Deep curiosity about healthcare, interoperability, and the future of AI in health Bonus Points: * Experience with healthcare data (FHIR, interoperability, payer/provider workflows) * Experience positioning platform or infrastructure products * Background in fast-scaling or category-creation environments Reports to: VP of Marketing The target salary range for this position is $150,000 - $180,000 and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay. Data shows that women, people of color, and other underrepresented groups may be less likely to apply for jobs unless they believe they are a perfect match. But b.well holds diversity amongst its key values, and we have a strong commitment to building our workforce and products through that lens. You don't have to check every box in this job description to be a great fit for the role! If you're excited about this position and the prospect of working for b.well, please apply. If it turns out this role isn't for you, there may be other openings that could align with your experience and expertise! We are committed to an inclusive and diverse b.well. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.

Responsibilities

The Senior Product Marketing Manager will define the company's category narrative and lead end-to-end product positioning and go-to-market strategies. They will also partner with Sales and Product teams to create high-impact sales tools and drive product adoption through market intelligence.