GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.
Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

AN OVERVIEW OF THIS ROLE

As a Senior Product Marketing Manager for core DevOps workflows, you will work closely with our marketing, product management, engineering, and sales teams to grow the GitLab platform footprint in the market. You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area. Senior Product Marketing Managers at GitLab are subject matter experts who can go deep on technology, market landscape and customer value for their respective product areas.

WHAT YOU’LL DO

• Deliver the Pitch: Messaging, Positioning & Content
• Develop compelling messaging and differentiation to position GitLab as the most comprehensive, intelligent DevSecOps platform in the market
• Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
• Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
• Evangelize our platform and product capabilities at GitLab and industry events, conferences and webinars
• Coach the Play: Demand gen and revenue plays
• Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
• Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
• Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
• Own the Proof: Voice of the customer & voice of the industry
• Serve as the voice of the customer, understand their pain points and align them with the GitLab value proposition
• Distill win-wires and customer success into repeatable sales motions to help scale the business
• Educate industry analysts (aka voice of the industry) on our capabilities and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
• Partner with our Business Value team to build total cost of ownership and business value calculations
• Drive the Plan: Go-to-Market Strategy
• Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
• Develop customer segmentation, buyer personas and target audiences using a data-driven approach
• Partner with our monetization team to optimize route-to-market, and free to paid conversions of our GitLab product offerings, and build effective pricing and packaging collateral
• Own and drive the launch plan for upcoming core DevOps feature releases and product launches