Senior Product Marketing Manager at Expedia Group

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

07 Mar, 26

Salary

217000.0

Posted On

07 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Strategic Partnerships, Market Intelligence, Competitive Analysis, Cross-Functional Collaboration, Analytical Skills, Communication, Storytelling, Sales Enablement, Research, Go-To-Market Strategy, Product Positioning, Customer Preferences, Project Management, Feedback Loops, Adoption Strategies

Industry

Software Development

Description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Sr. Product Marketing Manager We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Strategic Partnerships and Affiliates (SPA) is one of the fastest-growing businesses at Expedia Group. We’ve achieved this growth through a collective start-up mentality and a strong purpose: to develop partnerships and products that meet travelers where they choose to discover and book travel. Positioned at the intersection of B2B and B2C marketing, SPA empowers thousands of businesses and individuals to become successful travel entrepreneurs. We’re seeking a Senior Product Marketing Manager to join our team as the first dedicated product marketer. This is a unique opportunity to define the go-to-market strategy and build the product marketing function from the ground up. You’ll act as a strategist, storyteller, researcher, and cross-functional collaborator—helping shape the future of our partnerships. You thrive in fast-paced, ambiguous environments, are resourceful, and have a bias for action. You know how to move quickly with limited resources, bring others along for the journey, and push projects over the finish line—no matter what. You’ll work closely with stakeholders across Strategy, Product, Sales, Account Management, and Marketing, and regularly interface with executive leadership to provide insights and recommendations. In this role, you will: Be the Builder Establish and continuously refine product marketing processes, tools, and best practices Own end-to-end execution—from research and positioning to launch assets, sales enablement, and partner messaging Market and Competitive Intelligence Conduct in-depth analysis of competitors’ products, strategies, and positioning Consolidate internal insights on partner needs and trends in collaboration with research, product, and commercial teams Deliver timely insights and foster an insights-driven culture Stay current on industry trends, customer preferences, and market dynamics Go-to-Market Strategy Define launch strategies and objectives for new products and features Craft compelling, benefit-based product positioning that resonates with partners Ensure Account Management readiness through marketing materials and collaboration with Sales Enablement Align with leadership on strategy, planning, and execution Coordinate cross-functional go-to-market activities to drive adoption Commercial and Product Input Act as the voice of the market to inform commercial strategy and product roadmaps Create feedback loops (e.g., win/loss analysis) to guide product lifecycle decisions Develop and optimize adoption and mitigation strategies for existing products and programs Experience and Qualifications: 8+ years in product marketing, strategy, or competitive intelligence in B2B or B2B2C tech environments Proven success leading global product marketing initiatives with a focus on market and competitive intelligence Comfortable working independently and collaboratively in lean, fast-moving teams. Strong analytical skills and a bias for action Exceptional communicator with the ability to craft compelling narratives for internal and external audiences Experience with competitive research tools and techniques Skilled at multitasking and collaborating across cross-functional teams Comfortable with ambiguity and passionate about simplifying complexity Eager to learn, collaborate, and bring others along the journey The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. For more information, visit www.expediagroup.com. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Responsibilities

The Senior Product Marketing Manager will establish and refine product marketing processes and own the execution from research to launch. They will also conduct market and competitive intelligence to inform strategies and drive adoption.