Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

MAKE AN IMPACT:

Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join our team of product marketing professionals and help ensure that our APIs and connectivity solutions are effectively launched, adopted, and utilized to help our Vacation Rental partners grow their businesses.
We’re looking for a Senior Product Marketing Manager to drive the go-to-market strategy for our API launches to software providers. These providers serve vacation rental property managers, who rely on their software to manage bookings, operations, and revenue.
You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Sales Enablement, Marketing and Sales teams, to launch new and improved APIs across our software provider segments, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages.

EXPERIENCE AND QUALIFICATIONS:

• Developed the go-to-market strategy and plans for multiple large scale initiatives based on business goals, product readiness, and positioning.
• Ability to influence at all levels of the organization.
• Defined audience segmentation and persona definitions.
• Identified market opportunities and target audiences for the portfolio assigned, contribute to the product vision and influence the roadmap.
• Established KPI and success metrics for the portfolio and initiatives
• Partnered with marketing and channels to influence campaigns strategy and plans.
• Drove market and internal readiness, in coordination with product and sales and support teams.
• Created message and positioning that resonates with audience/segments to drive buying behaviors.
• Advanced understanding of product marketing frameworks and how to structure marketing briefs.
• Oversaw and guided content creation by marketing channels and other stakeholders.Served as an authority on how products/services are applied across a particular industry; recommended the best options for the business.
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  The total cash range for this position in Seattle is $155,000 to $217,000. Employees in this role have the potential to increase their pay up to $248,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
  The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
  Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

• Develop market, customer, and competitive insights to help inform API roadmap, business decisions, and positioning
• Define launch strategies for new and enhanced APIs or programs with both software providers and vacation rental property managers
• Craft compelling, benefit-driven product positioning that resonates with both software providers and vacation rental property managers.
• Create sales and marketing materials to support API adoption, partnering with Sales Enablement, Knowledge Management, and Training teams.
• Enable internal teams by ensuring Account Management and partner-facing teams have the tools, messaging, and training needed to support partners.
• Drive adoption of key APIs and features by working cross-functionally with Product, Marketing, Customer Support, and Sales teams