Senior Product Marketing Manager, Fertility & Family Building at Maven

, , -

Full Time

Start Date

Immediate

Expiry Date

16 Feb, 26

Salary

180000.0

Posted On

18 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Healthcare, Fertility, Benefits, B2B Go-To-Market, Storytelling, Market Segmentation, Sales Enablement, Collaboration, Clinical Programming, Market Analysis, Customer Success, Positioning, Messaging, Value Proposition, Cross-Functional Leadership

Industry

Hospitals and Health Care

Description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022) Maven is looking for a Senior Product Marketing Manager, Fertility & Family Building who will be at the forefront of shaping how our fertility and family-building solutions resonate with our customers and the market. Reporting into the Director of Product Marketing, you will own the end-to-end strategy for messaging, positioning, and go-to-market execution for Maven’s Fertility & Family Building and payments product lines, including Maven’s leading carve-out fertility solution. This is a high-impact, cross-functional role that sits at the intersection of Marketing, Product Management, Sales, and Customer Success. As a Senior Product Marketing Manager, Fertility & Family Building at Maven, you will: Develop clear, memorable, and differentiated product messaging for Maven’s Fertility & Family Building solutions that resonates with target audiences, including employers and health plans. Create original storytelling that builds urgency in the fertility and family-building category, highlights Maven’s clinically managed approach, and connects buyers to the life-changing family journeys Maven supports. Define market segments and personas, and develop value propositions that resonate with these audiences. Create sales materials (e.g., pitch decks, one-pagers, FAQs) to enable GTM teams to effectively communicate product value. Train commercial teams on product positioning, messaging, and updates. Partner with Product Management, Marketing, Communications, and Sales to lead go-to-market planning and execution for new product launches, features, and campaigns. Partner with Maven’s Clinical & Research teams to demonstrate how Maven’s evidence-based programming leads to healthier outcomes and cost savings for employers and health plans. Partner with Sales to gather feedback on positioning and refine strategies based on market response. Partner with Customer Success to develop case studies, testimonials, and success stories. Partner with Maven Product Marketing Research & Intelligence to regularly analyze and report on market trends and competitive movements within fertility and family benefits. We’re looking for you to bring: 8+ years of experience in Product Marketing, 3+ years of experience within healthcare, fertility, or benefits B2B go-to-market experience—within healthcare, fertility, or benefits preferred. Creative storytelling skills—the ability to quickly connect with an audience and distill complex concepts into simple, intuitive, and compelling narratives. Ability to quickly learn a complex product and synthesize that into simple, high value messaging for commercial teams and the market. Commercial mindset and high energy to win new business. The base salary range for this role is $160,000 - $180,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. This role requires active work authorization in the US. Maven embraces a flexible and inclusive work environment. This role is fully remote and open to candidates located within the United States. Maven is committed to supporting remote team members with the tools and collaborative culture needed to thrive regardless of location. This policy reflects our belief that great work can happen anywhere and that flexibility enables our team to do their best work. At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams. Benefits That Work For You Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits: Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics. Whole-self care through wellness partnerships Hybrid work, in office meals, and work together days 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+) Annual professional development stipend and access to a personal career coach through Maven for Mavens 401K matching for US-based employees, with immediate vesting These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits. Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.

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Responsibilities

The Senior Product Marketing Manager will shape how Maven's fertility and family-building solutions resonate with customers and the market. This role involves developing product messaging, creating sales materials, and leading go-to-market planning for new product launches.