Senior Product Marketing Manager at FlexGen

, , United States -

Full Time

Start Date

Immediate

Expiry Date

13 Apr, 26

Salary

0.0

Posted On

13 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-Market Strategy, Content Development, Sales Enablement, Market Intelligence, Competitive Analysis, Cross-functional Collaboration, Analytical Skills, Storytelling, B2B Marketing, Technical Product Launches, Campaign Management, CRM Platforms, Marketing Automation, Communication Skills, Team Collaboration

Industry

Software Development

Description

Position Description: FlexGen is seeking a dynamic and strategic Senior Product Marketing Manager to lead the positioning, go-to-market execution, and content strategy for our flagship product, HybridOS™, and associated services. This role is pivotal in helping FlexGen scale awareness and adoption of our solutions within the battery energy storage industry. The ideal candidate will bring product marketing experience within energy, manufacturing, B2B technology, or industrial sectors, with a track record of successful product launches, competitive intelligence programs, and content development. This role will work cross-functionally with product, sales, marketing and customer success to craft compelling narratives, content and programs that drive engagement and revenue. Major Job Responsibilities: Go-to-Market/Launch Management & Execution Plan and execute product launches, feature releases, and announcements for HybridOS™ and other core offerings Collaborate with product and engineering to translate technical capabilities into customer-centric value propositions Develop and maintain product messaging frameworks, sales enablement assets, playbooks, and buyer personas Content Creation & Sales Enablement Work with the content team to create content across the buyer journey: blogs, overview & datasheets, case studies, pitch decks, white papers, webinars, video scripts, and more Support the development and execution of targeted campaigns; set KPIs, measure impact and report out on results and learnings Market & Competitive Intelligence Lead efforts to gather and synthesize competitive intelligence and industry trends Own competitive intel research and development of competitive battlecards and objection-handling guides Work with sales enablement and training teams to ensure information is regularly communicated across the sales and account organizations Monitor emerging market needs and inform product strategy with actionable insights Cross-functional Collaboration Work closely with product, marketing, and sales to align messaging, campaigns, and product adoption strategies Support demand generation initiatives through targeted messaging and content contributions Position Requirements: 5–7 years of product marketing experience in B2B industries such as energy, manufacturing, software, or industrial technology Demonstrated success launching technical products and enabling enterprise sales teams Exceptional storytelling and content development skills; able to simplify complex concepts Strong analytical skills and experience using market data and performance metrics to refine strategies Experience with marketing automation, CRM platforms, and content management tools Excellent communication and collaboration skills with a team-first mindset Bachelor’s degree in marketing, business, engineering, or a related field FlexGen provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, FlexGen complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. FlexGen expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. To the extent permitted by law, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.

Responsibilities

The Senior Product Marketing Manager will lead the positioning and go-to-market execution for HybridOS™ and associated services. This includes planning product launches, developing messaging frameworks, and collaborating with cross-functional teams to drive engagement and revenue.