ABOUT US

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

REQUIRED SKILLS AND EXPERIENCE

• Demonstrated critical thinking and long-term planning abilities.
• Proactive mindset in tackling market opportunities and business challenges.
• Strong leadership qualities with the ability to influence across teams.
• Excellent verbal and written communication, including stakeholder engagement.
• Demonstrated success in executing cross-functional marketing strategies.

THE ROLE

FT Professional is undergoing transformative changes, and the Product Marketing team is at the forefront of these initiatives. We are introducing a refreshed value proposition to the market and exploring FT’s strategic response to AI and content distribution. The Senior Product Marketing Manager will play a critical role in leading high-impact positioning projects and ensuring product marketing initiatives align with wider business goals.

KEY RESPONSIBILITIES

• Develop long-term product marketing strategies that align with FT Professional’s growth objectives.
• Drive the go-to-market (GTM) strategy, guiding product positioning and messaging for external and internal stakeholders.
• Champion FT Professional’s value proposition as a market leader in financial B2B news through differentiated strategies.
• Lead major product launches with cross-functional coordination for successful execution.
• Translate customer feedback, competitive insights, and market trends into strategic actions.
• Mentor and develop junior marketing team members, fostering collaboration and continuous learning.