Senior Product Marketing Manager at Gameloft

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

0.0

Posted On

06 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-market Strategy, Market Research, Competitive Analysis, Consumer Insights, Brand Vision, Roadmap Planning, KPI Definition, Asset Development, Store Publishing, User Acquisition, ASO Strategy, Stakeholder Management, Market Intelligence, Data Analysis, English Proficiency

Industry

Computer Games

Description

Company Description Welcome to Saigon Studio! Created in 2004, we have been one of the leading studios in Vietnam’s gaming industry. Our diverse expertise has enabled us to successfully bring Gameloft’s hits to audiences around the world. We are looking for passionate talents with diverse expertise to join our exciting projects ‒ ranging from developing PC, console, and mobile games in collaboration with our fellow studios, to creating new content and features for our live games, bringing joy to our players worldwide. Job Description Job Purpose: As a Senior Product Marketing Manager, you will play a pivotal role in defining and executing the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives. In close partnership with local development teams, global marketing stakeholders, and external partners, you will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance. Principal Accountabilities: Go-to-market Strategy Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights. Drive the brand vision for assigned title, and ensure consistency across all touchpoints. Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems. Roadmap Planning & Execution Build and execute annual marketing plans aligned with the product roadmap to drive brand awareness, acquisition, and long-term retention. Define marketing strategies and KPIs for each activation and deliver structured post-mortems with actionable recommendations. Develop concepts for promotional assets, lead creative kick-offs and oversee production through final delivery. Store Publishing & User Acquisition Define and execute the App Store Optimization (ASO) strategy in close collaboration with ASO experts to maximize store visibility and conversion. Drive the marketing vision for User Acquisition campaigns alongside UA Managers and Creative Leads, ensuring strong performance, creative relevance, and brand consistency. External Stakeholder Management Manage asset approvals and alignment with external partners, ensuring delivery against agreed milestones. Act as a key marketing counterpart for external and internal stakeholders to enable smooth collaboration and decision-making. Market Intelligence & Performance Analysis Monitor market trends, competitors, and player behaviors to inform positioning, roadmap priorities, and campaign strategy. Analyze marketing and product performance data and translate insights into clear, actionable recommendations for development and publishing teams. Qualifications Advanced English proficiency (mandatory). 4+ years of experience in product marketing within gaming, entertainment, mobile apps. Proven track record in delivering successful live operations strategies and new features or seasonal launches. Strong analytical mindset and data-driven decision making. Solid experience in market research, competitive analysis, and positioning. Strategic thinking and go-to-market planning expertise. Ability to craft clear and compelling product messaging. Confident communicator and presenter, able to influence and align senior partners. Highly organized, proactive, and able to manage multiple priorities. Working knowledge of ASO best practices. Check out some projects at Saigon Studio: Dungeons & Dragons® Asphalt 8 - Coin Rush Trailer Asphalt Legends Unite - Launch Trailer Gangstar Vegas Applaydu Season 6 Claynosaurz - Gameloft x Claynosaurz Partnership Announcement Additional Information Recruitment Process: (1) Screening call Only candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding. (2) Test (3) Interview(s) (4) Offer Please note: To ensure a fair and compliant recruitment process under the General Data Protection Regulation (GDPR), please submit your application through the official job posting, preferably via Gameloft website, Gameloft or Gameloft Vietnam LinkedIn pages, or SmartRecruiters. Applications sent via email or LinkedIn messages will not be considered. Due to the high volume of applications, only candidates whose profiles most closely match the role needs will be contacted by our recruiters. We sincerely appreciate your understanding and interest. Work Location and Hours: Work location: 207C Nguyen Xi, Binh Thanh Ward, Ho Chi Minh City. Work hours: 08:30 AM - 06:00 PM, Monday - Friday. Why Join Gameloft? You want to work in an exceptional industry and create games downloaded more than 1 billion times per year. You want to be part of a talented and supportive team of pioneers who have a passion for creating video games. You want to contribute to a vibrant and dynamic atmosphere. You want to join a global company and meet great people around the world. You will work on an employment contract with competitive remuneration and benefits package. You are looking for a fun place to work in the heart of the city. What We Offer: A hybrid working model (3 days WFO and 2 days WFH). A dynamic workplace environment, with over 16 nationalities, where hundreds of world-renowned game titles were born. A range of well-being events and policies to support employees physically, mentally, and emotionally. An open-space office, a cafeteria, a terrace and a Gaming Area. Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...). Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves. An attractive monthly salary alongside Tet and other performance bonuses. Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,... 100% coverage of mandatory insurance and extra healthcare insurance. A monthly allowance to support lunch meals and working-from-home electricity and Internet bills. Relocation support for international candidates joining from overseas. Other benefits from one of the best employers in Vietnam. What's more? Want to know more? Visit our websites: Saigon Studio website LinkedIn page Facebook page Manager Role: Yes Work Model: Hybrid

Responsibilities

The Senior Product Marketing Manager will define and execute the marketing strategy for live games, covering feature launches, seasonal events, and long-term growth initiatives in partnership with development and global teams. Key duties include shaping product positioning, driving go-to-market plans to fuel acquisition and engagement, and overseeing ASO and User Acquisition campaign visions.