WHY GM FINANCIAL?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
Our Purpose: We pioneer the innovations that move and connect people to what matters.

EXPERIENCE:

• Bachelor’s Degree in a related field or equivalent experience required; Master’s Degree preferred
• Work Experience: 7–10 years in product marketing or a similar role required
  What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
  Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
  Compensation: Competitive pay and bonus eligibility
  Work Life Balance: Flexible hybrid work environment, 2-days a week in office
  

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ABOUT THE ROLE

If you’re passionate about delivering impactful marketing strategies and thrive in a collaborative, fast-paced environment, GM Financial may be the perfect place for you.
The Product Marketing Manager III will lead high-profile marketing initiatives that align with business goals and elevate the customer experience across B2C and B2B channels. This role is responsible for developing and executing go-to-market strategies, managing customer communications across the journey, and driving alignment across cross-functional teams. You’ll be a strategic thinker with a deep understanding of digital marketing, campaign development, and agile methodologies.
You’ll collaborate with stakeholders across the GM Enterprise to ensure marketing efforts are customer-centric, data-informed, and results-driven. You’ll also lead and mentor team members, fostering a culture of innovation, trust, and continuous improvement.

IN THIS ROLE YOU WILL:

• Direct and create high-profile marketing initiatives that align with business needs and deliver exceptional customer experiences
• Collaborate with cross-functional teams to ensure timely execution of campaigns and initiatives
• Manage customer communications across all touchpoints, ensuring alignment with marketing strategies and business objectives
• Partner with product managers and marketing teams to define and implement goals, strategies, and campaigns
• Build and maintain strong relationships with key stakeholders to support B2C/B2B marketing strategies through influence and leadership
• Prioritize marketing initiatives to align experiences across channels and drive optimal business outcomes
• Contribute to strategic planning by combining customer insights and business cases to shape future marketing roadmaps
• Analyze market and competitive research to anticipate trends and inform marketing strategies
• Serve as a subject matter expert for go-to-market activities
• Measure and report on campaign effectiveness, providing insights and recommendations for optimization
• Champion GM Financial’s vision and strategic goals, translating them into impactful marketing features and enhancements
• Lead and mentor a team responsible for executing product marketing strategies
• Foster a culture of trust, innovation, continuous improvement, and excellence