SENIOR PRODUCT MARKETING MANAGER

At Hive, we are dedicated to creating moments that matter by connecting event marketers to their biggest fans. We are looking to add a Senior PMM to work alongside our RND (Research & Development) teams and GTM teams to develop and implement marketing strategies for two of our most critical product lines: Integrations and Ads.

BONUS EXPERIENCE

It would be an asset (but is not a requirement) if you also have:

• Experience working on more technical integrations products or ads product
• First-hand experience working in the event space or running paid ads campaigns yourself
• Familiarity with the Music or Live Events industry

• Understand the market: Stay on top of the competitive landscape, and conduct focussed research to help inform product strategy alongside your own GTM strategies.
• Launch products! Work directly with PMs on product teams to understand the upcoming product roadmap and own the launch for two of our most impactful product areas. Work across Marketing, CS, Sales, RND, Support, and partnership teams to make sure we hit the KPIs you set for our launches.
• Own GTM strategy: Think long term and strategically about how we best reach our customers where they are. You’ll own positioning, messaging, content strategy, segmentation, and performance tracking for your product areas.
• Work cross-functionally: Work directly with leaders on multiple teams, including executives, to make sure the right things get done to successfully bring our products to market.
• Enable customer-facing teams: Build enablement materials and supporting artifacts to help our Sales and CS teams hit their goals.
• Be part of a tightly knit, dynamic startup team! Our culture is the sum of all the folks on the team, and you’ll be a big part!