OUR COMPANY

At Sketchy, we’re transforming how students learn by turning complex topics into unforgettable visual journeys. Our mission? To help students master challenging material, achieve higher scores, and bring their knowledge to life through interactive cases. Through a combination of art, science, and cutting-edge technology, we enable students to learn, retain, and practice—effortlessly. The short version? We’re here to make better clinicians.

POSITION SUMMARY

Sketchy is looking for a Senior Product Marketing Manager, Institutional to help drive our next chapter of institutional growth. You’ll be a key player in building go-to-market execution across programs including UME, GME, CME, NP, PA, and MCAT, working alongside sales, product, and brand teams.
This is a hands-on, execution-focused role with real opportunity for impact. You’ll be shaping messaging, building sales tools, supporting events, and helping turn insight into action. For the right candidate, this is a rare opportunity to contribute meaningfully to an AI-enabled medical education future from the ground up.
Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah and Washington!

• Execute go-to-market plans for institutional offerings across all programs (UME, GME, CME, NP, PA, MCAT)
• Develop product messaging and positioning that resonates with educators, administrators, and academic decision-makers
• Own the creation and management of sales enablement materials, including pitch decks, one-pagers, email templates, and case studies
• Lead messaging and collateral development for conferences and events, in partnership with our Brand Marketing leader (who owns the overall event strategy)
• Partner with Sales to support webinars, workshops, and educational campaigns that fuel the institutional pipeline
• Conduct quantitative research to drive segment understanding, opportunity sizing, and campaign focus
• Collaborate with Sales, Brand, and Finance to coordinate and track the institutional marketing budget
• Maintain awareness of the competitive landscape and surface insights that inform positioning and go-to-market
• Translate educator and institutional feedback into insights that influence product and content
• Align with Sales on key success metrics tied to pipeline, conversions, awareness, and advocacy.