Senior Product Marketing Manager, LTS Product Narrative at LinkedIn

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Sep, 26

Salary

195000.0

Posted On

05 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, AI Innovation, Cross-Team Collaboration, Product Messaging & Positioning, Program Management, Go-To-Market Strategy, Sales Enablement, B2B Pitch Deck Development, Visual Communication, Stakeholder Management

Industry

Software Development

Description

Company Description LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role is based in either New York, Chicago, San Francisco, or Mountain View. The Product Narratives team sits within the LinkedIn Talent Solutions Product Marketing organization and defines how we communicate product value across our hiring and learning solutions. The team develops core narratives, messaging and positioning, sales pitch strategy, and the end-to-end product launch strategy, ensuring marketing and sales teams go to market with clear, consistent materials that translate product innovation into customer value. We're looking for a Sr. Product Marketing Manager to join our Marketing organization and help shape how LinkedIn brings its most innovative, AI-driven products to market for customers around the world. In this role, you'll lead end-to-end product launch strategy across the portfolio, shaping positioning, messaging, and go-to-market plans - translating complex product capabilities into clear, compelling customer value. You’ll partner across Product Marketing, Go-to-Market Enablement, Sales, and Marketing to operate and evolve a centralized product launch program, grounding decisions in customer and market insight and driving clear, consistent narratives that scale across launches to drive measurable business impact. This is a high-impact role for a senior marketer who thrives at the intersection of strategy and execution, leads confidently through cross-functional influence, and is energized by the opportunity to define how millions of professionals and businesses experience the next generation of LinkedIn products. Responsibilities: Lead the development and execution of go-to-market strategy for AI-driven and other innovative products, ensuring consistency and prioritization across Sales, Marketing, and Go-to-Market Enablement. Develop compelling messaging and positioning that articulate the business value of products, enhancing customer engagement and sales enablement. Collaborate with cross-functional teams to shape product launch strategy, develop the product roadmap priorities, and ensure effective, coordinated market launches. Define and deliver sales narratives, pitch strategy, and enablement content, including presentations that clearly and visually communicate product value" Build and maintain strong relationships with key stakeholders to drive cross-team alignment and achieve organizational goals. Continuously evolve the product launch program to improve quality, speed, and scalability, leveraging AI to streamline workflows, enhance content development, and track and improve program effectiveness Qualifications Basic Qualifications: Bachelor's Degree in Marketing, Business, or related field or equivalent experience AND minimum 4 years of experience in product marketing, go-to market and/or sales enablement Preferred Qualifications: 3+ years of experience in the HR technology ecosystem, ideally across learning and development, talent marketplaces, HCM platforms, LMS providers, or enterprise content platforms Developed B2B pitch decks that translate complex product capabilities into clear, differentiated customer value. Led multi-product launch programs in an enterprise technology environment with cross-functional coordination. Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas Knack for visual communication, able to bring a compelling story to life in slides, being nimble and self-sufficient with deck design, etc. Suggested Skills Product Marketing AI Innovation Cross-Team Collaboration Product Messaging & Positioning Program Management LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36 Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you Having interviews in an accessible location Being accompanied by a service dog Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency. Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal. Workplace Type: Hybrid Career Track & Grade: IC4/9 Department: Marketing & Communications

Responsibilities

Lead the end-to-end go-to-market strategy and product launch programs for AI-driven innovative products. Develop compelling messaging, positioning, and sales narratives to translate complex technical capabilities into customer value.