WHO WE ARE AND WHAT WE DO

Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world’s biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate—powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. For more information, visit mappedin.com.
To try out our mapping tools, visit https://app.mappedin.com/editor/

WHO YOU ARE AND WHAT YOU’LL DO

You are a Senior Product Marketer who thrives at the intersection of product, marketing, and sales enablement. This role will be the driving force behind positioning, messaging, and launching products into the market. You won’t just follow a playbook, you’ll help create it. If you’ve successfully brought multiple B2B products to market and can communicate their value in a way that resonates with customers, we want to talk.

YOU WILL BE RESPONSIBLE FOR:

• Owning product launches end-to-end: define positioning, messaging, and go-to-market strategy.
• Partnering closely with Marketing, Product, Sales, and Engineering to ensure our launches are impactful and aligned with market needs.
• Translate technical and product details into clear, compelling customer stories that resonate with decision-makers.
• Work cross-functionally with Sales and Demand Gen to design campaigns, collateral, and battlecards that directly drive pipeline growth, accelerate deal velocity, and increase win rates.
• Building and maintaining sales enablement tools to empower our go-to-market teams.
• Understanding and articulating customer needs, pain points, and buying triggers, feeding insights back into product development.
• Serve as the voice of the market within the company, keeping us grounded in real-world competitive and customer insights.
• Advocating for strategic storytelling, crafting narratives that make our products memorable and differentiated.
• Moving fast pace environment, prioritizing impact over rigid processes when needed.
• Help define and build the product marketing function, including processes, best practices, and measurement.