Senior Product Marketing Manager at MLabs

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jan, 26

Salary

220000.0

Posted On

23 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, B2B SaaS, Category Creation, Market Positioning, Messaging Strategy, Go-to-market Strategy, Sales Enablement, Market Research, Competitive Analysis, Strategic Narrative, AI, Timekeeping, Deal Velocity, Product Launch, Value Proposition, Efficiency

Industry

IT Services and IT Consulting

Description

Senior Product Marketing Manager (Category Creation, B2B AI) Company: Laurel Location: San Francisco, CA Employment Type: Full-time Work Arrangement: Hybrid (Relocation assistance available) About the Role Our client, Laurel, is a well-established, highly-funded B2B SaaS company that applies AI to automate timesheets for enterprise legal, accounting, and professional firms. Their platform helps these firms save time, grow profit, and answer vital efficiency questions. They have secured $150 million in total funding. They are seeking a strategic Senior Product Marketing Manager (PMM) to act as a leader in a crucial phase of growth. This individual will partner directly with the Head of Marketing and CEO to own and drive the company's category creation efforts by defining how they position "AI Time" in the market against legacy timekeeping. This role is ideal for a senior PMM who thrives on building strategy from the ground up in a fast-paced, ambiguous environment. What You’ll Own Category Strategy & Positioning: Define how the company positions AI Time, own the core value propositions, and create the strategic narrative that translates complex AI capabilities into clear market differentiation. Messaging Leadership: Lead the strategy and execution of messaging across all customer touchpoints, transforming product roadmaps into compelling market stories that align with broader strategic narratives. Product Launch Strategy: Own the end-to-end go-to-market (GTM) strategy and execution for all new features and products, from minor (tier 3) to major (tier 1) releases. Sales Enablement: Create high-impact assets and campaigns designed to accelerate deal velocity, working directly with sales leadership to optimize the GTM approach. Market Intelligence: Drive competitive analysis and market research to inform positioning decisions, identify strategic opportunities, and support the category definition. 7+ years of experience in product marketing at B2B SaaS companies. Proven success in building marketing strategy from the ground up and thriving in fast-paced, ambiguous settings. Experience in category creation or defining new market segments is highly desirable. Salary: $120K - $220K Equity: Generous equity package. Visa Sponsorship: Not available at this time. Benefits include: Comprehensive medical/dental/vision coverage with covered premiums, 401(k), and additional stipends (wellness/commuter/FSA). Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search. Commitment to Equality and Accessibility: At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city. MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

Responsibilities

The Senior Product Marketing Manager will define the company's category strategy and positioning for AI Time, creating a compelling narrative that differentiates it from legacy timekeeping solutions. This role includes leading messaging across customer touchpoints and owning the go-to-market strategy for new product features.